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Competitive intelligence insights, guides, and strategies to help you understand your market and outperform competitors.

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Playbook

Your competitor is down. Now what?

A rival's outage tempts you to gloat or to run ads. Do neither. This five-step playbook covers what to record, who to brief, and when to act instead.

Oct 13
5 min
List

6 competitor pages your engineers should read

Engineers read competitor pages differently than marketers do. Six public pages worth an hour of their time, and what each one reveals about the build.

Oct 12
5 min
Field Note

The redirect is the announcement

When a competitor's old URL starts redirecting, nobody writes a press release. A field note on reading redirects as the quietest product announcements.

Oct 10
3 min
Playbook

Post-mortem the competitor move you missed

A competitor shipped something big and you heard it from a prospect. Here's a five-step post-mortem that finds the gap instead of finding someone to blame.

Oct 6
6 min
Case Study

GitLab tells you what it's killing. Read that first.

GitLab announces removals months before they ship. Its deprecation notices, tier badges, and release cadence map the company's direction better than launches.

Oct 5
5 min
List

6 things a competitor's import tool admits

A competitor's import and migration pages reveal who they target, what data they still can't move, and how hard they're pushing. Six things to read on them.

Oct 4
5 min
Q&A

6 questions CSMs ask before a contested renewal

A customer says they're evaluating a rival before renewal. Six questions customer success should answer from the competitor's public surfaces first.

Oct 3
5 min
Opinion

Your competitor's launch is not your roadmap

A competitor launch feels like a deadline. It almost never is. Why fast-follow replies backfire, and what to do in the weeks after their announcement instead.

Oct 2
4 min
Field Note

Every competitor claim needs a source link

A rep quoted a competitor price that had been wrong for eight months. Why every competitor claim in our decks now carries a source link and a checked-on date.

Oct 1
3 min
Case Study

Supabase ships in batches. Read the batch.

Supabase announces in bursts called Launch Weeks. What lands in the same week, what stays in beta, and what gets a price tells you more than any single post.

Sep 29
5 min
Playbook

Walk a competitor's cancellation flow, step by step

A step-by-step playbook for walking a competitor's cancel and downgrade path: what the survey, retention offers, and data-export screens reveal about them.

Sep 28
6 min
Opinion

Analyst reports are a year late on your competitors

Analyst quadrants and review-site grids feel authoritative, but they describe a competitor as it was months ago. Read the rival's own public pages first.

Sep 27
4 min
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