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Case Study

Figma's roadmap is hiding in its Community tab

Figma's blog is marketing. Its Community tab, release notes, and post-IPO filings are evidence. A teardown of what one company's public surfaces reveal.

Jul 17
5 min
Q&A

What does a competitor's help center give away?

A competitor's help center is written for confused customers, not analysts. That honesty makes it one of the most revealing surfaces they publish.

Jul 14
5 min
Opinion

Stop watching the market leader

The market leader is the safest competitor to ignore. The company quietly taking your deals is smaller, faster, and changing its public surfaces every week.

Jul 13
4 min
List

7 competitor signals you can safely ignore

Tracking everything a competitor does buries the signal that matters. Seven public-surface changes that look important but rarely change your call.

Jul 12
5 min
Playbook

How to mystery-shop a competitor's email program

Subscribe to a competitor's emails, read the sequence instead of the message, and turn their nurture program into signal. A step-by-step field playbook.

Jul 11
6 min
Field Note

I tracked one competitor by hand for a month

I spent a month checking one competitor's public pages by hand every morning. Here is what the manual habit caught, and the exact point where it broke.

Jul 10
3 min
Case Study

What Stripe Broadcasts Without Announcing It

Stripe ships changes through docs, changelogs, and pricing pages long before any launch tweet. Here is what those public surfaces quietly give away.

Jul 9
5 min
Opinion

Competitive intel shouldn't be one person's job

Naming a competitive intelligence owner feels like progress. In practice it builds a bottleneck and gives everyone else permission to stop looking.

Jul 8
5 min
Playbook

How a PMM runs a monthly competitor briefing

A step-by-step playbook for product marketers who need a monthly competitor briefing that sales reads, product trusts, and leadership stops asking for.

Jul 7
6 min
List

6 signals hiding in a competitor's app store listing

A competitor's app store listing changes before their blog does. Six signals — release notes, screenshots, review trends — worth reading on a schedule.

Jul 6
5 min
Q&A

Questions a competitor's API docs answer

A competitor's public API reference is one of the most honest surfaces they publish. Six questions it quietly answers about their roadmap and priorities.

Jul 5
5 min
Opinion

The quarterly competitor review is already stale

By the time your quarterly competitor review lands on the calendar, the changes that mattered are months old and already priced into the market.

Jul 4
4 min
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