Blog

Your competitor is down. Now what?

A rival's outage tempts you to gloat or to run ads. Do neither. This five-step playbook covers what to record, who to brief, and when to act instead.

Oct 13

Post-mortem the competitor move you missed

A competitor shipped something big and you heard it from a prospect. Here's a five-step post-mortem that finds the gap instead of finding someone to blame.

Oct 6

Walk a competitor's cancellation flow, step by step

A step-by-step playbook for walking a competitor's cancel and downgrade path: what the survey, retention offers, and data-export screens reveal about them.

Sep 28

Unshipped features hide in their JS bundle

Shipped code arrives before shipped features. Here is a five-step dig through a competitor's public JavaScript, and how to separate signal from leftovers.

Sep 20

Build the competitor slide your board won't skip

A six-step process for the competitive section of a board update: what to cut, how to frame changes as evidence, and which two questions to pre-answer.

Sep 11

Your competitor briefing was wrong. Now what?

A five-step playbook for the day your competitive read turns out wrong: contain it, verify it, trace it, correct the record, and fix the missing check.

Sep 5

Your competitor watcher just gave notice

When the person who tracked your competitors leaves, the roster survives and the judgment doesn't. Five steps to move both before their last day.

Aug 28

A 30-minute dig for a competitor's subdomains

Certificate transparency logs list every subdomain a competitor has issued a cert for. A 30-minute playbook for turning that raw list into real signal.

Aug 20

Five days to onboard a PM on your competitors

New PMs usually inherit a battlecard deck and a Slack channel. Here is a five-day plan that builds real competitive judgment instead of trivia.

Aug 12

Your competitor just got acquired. Now what?

An acquisition rewrites a competitor's roadmap, pricing and support long before anyone announces it. Here is a concrete week-one playbook for reading it.

Aug 4

When a competitor ships: a launch-day playbook

A step-by-step playbook for the day a competitor ships a major launch: confirm what changed, map the surfaces, decide, and brief the right people.

Jul 25

Your first 30 days owning competitive intel

You just inherited competitive intel. Here's a week-by-week playbook to go from a blank doc to a shipped briefing without burning out in the first month.

Jul 17