Blog

Your competitor watcher just gave notice

When the person who tracked your competitors leaves, the roster survives and the judgment doesn't. Five steps to move both before their last day.

Aug 28

A 30-minute dig for a competitor's subdomains

Certificate transparency logs list every subdomain a competitor has issued a cert for. A 30-minute playbook for turning that raw list into real signal.

Aug 20

Five days to onboard a PM on your competitors

New PMs usually inherit a battlecard deck and a Slack channel. Here is a five-day plan that builds real competitive judgment instead of trivia.

Aug 12

Your competitor just got acquired. Now what?

An acquisition rewrites a competitor's roadmap, pricing and support long before anyone announces it. Here is a concrete week-one playbook for reading it.

Aug 4

When a competitor ships: a launch-day playbook

A step-by-step playbook for the day a competitor ships a major launch: confirm what changed, map the surfaces, decide, and brief the right people.

Jul 25

Your first 30 days owning competitive intel

You just inherited competitive intel. Here's a week-by-week playbook to go from a blank doc to a shipped briefing without burning out in the first month.

Jul 17

How to mystery-shop a competitor's email program

Subscribe to a competitor's emails, read the sequence instead of the message, and turn their nurture program into signal. A step-by-step field playbook.

Jul 11

How a PMM runs a monthly competitor briefing

A step-by-step playbook for product marketers who need a monthly competitor briefing that sales reads, product trusts, and leadership stops asking for.

Jul 7

A Sales Rep's 15-Minute Pre-Call Competitor Check

A step-by-step 15-minute routine reps can run before any call where a competitor is in play, so the objection-handling is current instead of months stale.

Jun 26

A Solo Founder's First Week of Competitor Watching

You don't need a CI team to start watching rivals. Here's a five-step playbook for standing up competitor watching in your first week as a founder.

Jun 17