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Q&A

6 questions CSMs ask before a contested renewal

A customer says they're evaluating a rival before renewal. Six questions customer success should answer from the competitor's public surfaces first.

Oct 3
5 min
Q&A

6 questions before you build a competitor scraper

A homegrown competitor scraper takes a weekend to build and a year to keep honest. Six questions to answer before an engineer starts writing the cron job.

Sep 25
5 min
Q&A

What do investors ask about your competitors?

Diligence questions about competitors are rarely about the competitors. Six questions investors actually ask, and what a good answer sounds like.

Sep 18
5 min
Q&A

Does anyone debrief your partnerships team?

Partner managers hear competitor roadmaps months early. Six questions about why that intel never gets written down, and how to start capturing it.

Sep 14
5 min
Q&A

The 10-K is a competitor briefing nobody reads

Seven questions about reading a public competitor's SEC filings and earnings calls: which sections carry signal, which are boilerplate, and how often to look.

Sep 7
5 min
Q&A

Their JS bundle names features they haven't shipped

Route names, feature flags, and API paths ship to every browser that loads the app. Six questions about reading a competitor's front-end bundle.

Aug 29
4 min
Q&A

6 questions designers ask about competitor UX

Product designers rarely get invited to competitive intel. Six questions worth asking about a rival's UX, and where the real answers actually live.

Aug 22
4 min
Q&A

Should you respond to a competitor's page about you?

A competitor published a comparison page with your name on it. Six questions that decide whether you rebut it, rewrite your pages, or let it sit.

Aug 14
4 min
Q&A

What can you learn from a competitor's GitHub?

Public repos, SDK commits and issue threads expose roadmap and priorities weeks before the changelog does. Six questions about reading competitor GitHub.

Aug 6
5 min
Q&A

Why your competitive intel doesn't get trusted

Competitive intel usually fails on credibility, not coverage. Six questions about why teams quietly ignore your research and what actually fixes it.

Jul 31
5 min
Q&A

What should a founder track about competitors?

Founders ask the wrong competitive-intel questions early on. Here are seven honest answers about which rivals to watch, how often, and when to stop.

Jul 21
5 min
Q&A

What does a competitor's help center give away?

A competitor's help center is written for confused customers, not analysts. That honesty makes it one of the most revealing surfaces they publish.

Jul 14
5 min
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