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List

6 competitor signals your recruiters already hear

Your recruiters talk to people who just interviewed at, or left, your competitors. Six signals they hear every week, and the one line you should never cross.

Sep 26

5 min

Q&A

6 questions before you build a competitor scraper

A homegrown competitor scraper takes a weekend to build and a year to keep honest. Six questions to answer before an engineer starts writing the cron job.

Sep 25

5 min

Field Note

We almost matched their price cut

A competitor dropped their mid-tier price by a third and we nearly followed within a day. A field note on why waiting two weeks was the better decision.

Sep 24

3 min

Case Study

Read Retool's pricing FAQ, not its homepage

Retool's pricing FAQ admits a product rename, an hourly billing experiment, and a dated discount. The homepage admits none of it. A teardown of one page.

Sep 23

5 min

Opinion

Stop posting competitor news in Slack

A Slack channel looks like a competitive intelligence program. It is a river: undated, unsearchable, and read by nobody who needed it three weeks later.

Sep 22

4 min

List

7 ways a competitor program quietly dies

Competitive intelligence programs rarely get killed. They go quiet. Seven specific failure modes, the early tell for each, and what actually reverses it.

Sep 21

5 min

Playbook

Unshipped features hide in their JS bundle

Shipped code arrives before shipped features. Here is a five-step dig through a competitor's public JavaScript, and how to separate signal from leftovers.

Sep 20

5 min

Q&A

What do investors ask about your competitors?

Diligence questions about competitors are rarely about the competitors. Six questions investors actually ask, and what a good answer sounds like.

Sep 18

5 min

Case Study

PostHog tells you everything. Most of it is noise.

PostHog publishes its handbook, roadmap, pricing logic and source code. A teardown of which surfaces actually predict what ships, and which just fill pages.

Sep 16

5 min

Field Note

Their roadmap board has a rejection pile

A competitor's public feature board records what they declined to build. The rejected pile is a cleaner map of their scope than any roadmap page.

Sep 15

3 min

Q&A

Does anyone debrief your partnerships team?

Partner managers hear competitor roadmaps months early. Six questions about why that intel never gets written down, and how to start capturing it.

Sep 14

5 min

List

6 numbers your competitor publishes by accident

Nobody publishes their metrics. Everybody publishes numbers. Six quantitative signals sitting in plain sight on pricing pages, docs, and directories.

Sep 13

5 min

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Showing 13-24 of 227 articles

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