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Case Study

GitLab tells you what it's killing. Read that first.

GitLab announces removals months before they ship. Its deprecation notices, tier badges, and release cadence map the company's direction better than launches.

Oct 5
5 min
Case Study

Supabase ships in batches. Read the batch.

Supabase announces in bursts called Launch Weeks. What lands in the same week, what stays in beta, and what gets a price tells you more than any single post.

Sep 29
5 min
Case Study

Read Retool's pricing FAQ, not its homepage

Retool's pricing FAQ admits a product rename, an hourly billing experiment, and a dated discount. The homepage admits none of it. A teardown of one page.

Sep 23
5 min
Case Study

PostHog tells you everything. Most of it is noise.

PostHog publishes its handbook, roadmap, pricing logic and source code. A teardown of which surfaces actually predict what ships, and which just fill pages.

Sep 16
5 min
Case Study

PostHog publishes its org chart. Go read it.

PostHog's public handbook explains its teams, strategy, and pricing logic. Here is how to read a company handbook as competitive intelligence.

Sep 4
5 min
Case Study

Calendly stopped being a scheduling link

A teardown of Calendly's public surfaces, and what the tier boundaries, trust center, and integrations directory reveal about the buyer it now sells to.

Aug 27
5 min
Case Study

Datadog's price list is an org chart

Datadog bills each product on a different unit. Read the SKU list and the billing units together and you get a rough map of the company itself.

Aug 18
5 min
Case Study

HubSpot's Academy catalog is a roadmap in disguise

HubSpot publishes its strategy as a course catalog. A teardown of what Academy, the Hub names, and the partner directory reveal about where it is going.

Aug 11
5 min
Case Study

Webflow told you it was repositioning. In public.

Webflow's shift from website builder to platform was visible on its pricing, marketplace, and careers pages long before the narrative caught up.

Aug 3
5 min
Case Study

Zapier's app directory is a live market map

Zapier's public app directory lists thousands of integrations. Read as a whole, it maps where the company is betting next — here is how to read it.

Jul 28
5 min
Case Study

Read Intercom's surfaces and the pivot is obvious

Intercom's pricing, changelog, and careers pages all point the same direction. Read them side by side and the AI-first pivot stops being a surprise.

Jul 22
5 min
Case Study

Figma's roadmap is hiding in its Community tab

Figma's blog is marketing. Its Community tab, release notes, and post-IPO filings are evidence. A teardown of what one company's public surfaces reveal.

Jul 17
5 min
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