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Case Study

Calendly stopped being a scheduling link

A teardown of Calendly's public surfaces, and what the tier boundaries, trust center, and integrations directory reveal about the buyer it now sells to.

Aug 27
5 min
Case Study

Datadog's price list is an org chart

Datadog bills each product on a different unit. Read the SKU list and the billing units together and you get a rough map of the company itself.

Aug 18
5 min
Case Study

HubSpot's Academy catalog is a roadmap in disguise

HubSpot publishes its strategy as a course catalog. A teardown of what Academy, the Hub names, and the partner directory reveal about where it is going.

Aug 11
5 min
Case Study

Webflow told you it was repositioning. In public.

Webflow's shift from website builder to platform was visible on its pricing, marketplace, and careers pages long before the narrative caught up.

Aug 3
5 min
Case Study

Zapier's app directory is a live market map

Zapier's public app directory lists thousands of integrations. Read as a whole, it maps where the company is betting next — here is how to read it.

Jul 28
5 min
Case Study

Read Intercom's surfaces and the pivot is obvious

Intercom's pricing, changelog, and careers pages all point the same direction. Read them side by side and the AI-first pivot stops being a surprise.

Jul 22
5 min
Case Study

Figma's roadmap is hiding in its Community tab

Figma's blog is marketing. Its Community tab, release notes, and post-IPO filings are evidence. A teardown of what one company's public surfaces reveal.

Jul 17
5 min
Case Study

What Stripe Broadcasts Without Announcing It

Stripe ships changes through docs, changelogs, and pricing pages long before any launch tweet. Here is what those public surfaces quietly give away.

Jul 9
5 min
Case Study

What Notion's Template Gallery Gives Away

Notion's template gallery, pricing, and integrations directory each leak a piece of its strategy. A teardown of what those public surfaces quietly admit.

Jun 29
5 min
Case Study

What Vercel Reveals Without a Press Release

You don't need a leaked deck to know where Vercel is going. A teardown of its changelog, pricing, and open roles — and what each surface quietly admits.

Jun 21
5 min
Case Study

A Teardown of Linear's Public Surfaces

Linear publishes more strategy than most rivals notice. A walk through its changelog, pricing, and careers page — and what each one quietly gives away.

Jun 16
5 min
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