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Field Note

The competitor we stopped competing with

Competitor lists get added to and never pruned. The real cost isn't wasted attention on the wrong names — it's the company nobody was watching.

Aug 23

3 min

Field Note

The ToS changed three weeks before the launch

A competitor rewrote its terms with no announcement. Three weeks later the feature shipped. Legal pages move on engineering's clock, not marketing's.

Aug 15

3 min

Field Note

The sponsor page told us more than the keynote

Event sponsor tiers are a public budget disclosure. Which conferences a competitor pays for, and at what level, shows where their money actually moved.

Aug 7

3 min

Field Note

Support heard about the competitor before we did

Customers name competitors in support tickets months before those names reach a strategy doc. Here is how to read your own queue as an intel surface.

Jul 31

3 min

Field Note

RSS is the monitoring tool everyone forgot

Plenty of competitors still publish RSS for their changelogs and blogs. It's the cheapest monitoring you can set up, and the most quietly ignored.

Jul 24

3 min

Field Note

We tracked everything and changed nothing

A competitor dashboard that no one acts on isn't intelligence — it's a scrapbook. The failure mode is rarely detection. It's the silence right after.

Jul 18

3 min

Field Note

I tracked one competitor by hand for a month

I spent a month checking one competitor's public pages by hand every morning. Here is what the manual habit caught, and the exact point where it broke.

Jul 10

3 min

Field Note

You can't diff against your memory

Manual competitor checks miss changes for one quiet reason: human memory is a terrible baseline, so there is nothing reliable to compare today's page to.

Jun 30

3 min

Field Note

The competitor you weren't watching

The startup that takes your lunch is rarely the one on your battlecard. A field note on why fixed competitor lists go blind, and how to widen the frame.

Jun 24

3 min

Field Note

The Loudest Competitor Signal Is Silence

A competitor that goes quiet isn't always coasting. Sometimes the silence is the most informative thing on the board — if you're set up to notice it.

Jun 19

3 min

Showing 1-10 of 10 articles

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