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Competitive intelligence insights, guides, and strategies to help you understand your market and outperform competitors.

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Guide

Your recruiter hears things your research never will

Recruiting speaks to more competitor employees than any other team you have. Here is how to turn that into intel without crossing a legal line.

Sep 12
6 min
Playbook

Build the competitor slide your board won't skip

A six-step process for the competitive section of a board update: what to cut, how to frame changes as evidence, and which two questions to pre-answer.

Sep 11
5 min
Opinion

A screenshot is not a change record

Visual diffing catches every pixel and ranks none of them. The thing you actually needed was one sentence, and an image will not let you quote it.

Sep 9
4 min
Field Note

I keep a file of the changes I ignored

Dismissed competitor changes look like noise one at a time. Kept in a dated list, they become the earliest timestamp you have on a real strategy shift.

Sep 8
3 min
Q&A

The 10-K is a competitor briefing nobody reads

Seven questions about reading a public competitor's SEC filings and earnings calls: which sections carry signal, which are boilerplate, and how often to look.

Sep 7
5 min
List

6 checks before you match their price cut

A competitor drops prices and the room wants to react. Six checks that separate a real pricing move from a test, a repackage, or an expiring promo.

Sep 6
5 min
Playbook

Your competitor briefing was wrong. Now what?

A five-step playbook for the day your competitive read turns out wrong: contain it, verify it, trace it, correct the record, and fix the missing check.

Sep 5
5 min
Case Study

PostHog publishes its org chart. Go read it.

PostHog's public handbook explains its teams, strategy, and pricing logic. Here is how to read a company handbook as competitive intelligence.

Sep 4
5 min
Opinion

Your engineers already did the competitor research

Competitive intel programs recruit from marketing and product. The people who have actually used the competitor's product write code, and nobody asks them.

Sep 3
5 min
Guide

The vendor list hiding in a DNS record

A competitor's DNS records name the vendors they pay for email, support, and marketing. Here is how to read SPF, MX, and CNAME entries for signal.

Sep 1
6 min
Field Note

I check their login page first

The login page is the least-watched public surface in B2B SaaS, and one of the most honest. Its buttons and fields show who a company now sells to.

Aug 30
3 min
List

7 deletions that matter more than a launch

Most competitive tracking watches for new things. But a removed pricing tier, a dropped logo, a deleted doc page — those say more than any launch post.

Aug 30
5 min
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