All zapier.com competitors
zapier.com vs make.com
In the realm of visual automation platforms, the comparison between zapier.com vs make.com is frequently drawn. Make.com positions itself as a visual platform for anyone to design, build, and automate anything, emphasizing its intuitive drag-and-drop interface. While both offer extensive app connections, Make.com's pricing starts at a competitive $9/month for its Starter plan, significantly lower than Zapier's $19.99/month Starter plan. Feature-wise, Zapier offers a broader suite of AI-specific capabilities such as AI Agent Creation, AI Chatbot Creation, and AI Orchestration, which are not explicitly listed for Make.com. However, Make.com does offer Bot Detection and Cloudflare Protection, features not present in Zapier's listed capabilities.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#2
Subject rank
+50%
vs Market
2/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | zapier.comSubject | make.com |
|---|---|---|
Free | $ 0 /mo month | Free |
Starter avg $14 | $ 19.99 /mo month | $9 month |
Pro avg $43 | $ 69 /mo month | $16 month |
Business avg $29 | — | $29 month |
Enterprise | — | Contact sales |
$XXLowest price
$XXHighest price
Subject brand
Free
zapier.com
$ 0 /mo
month
make.com
Free
Starteravg $14
zapier.com
$ 19.99 /mo
month
make.com
$9
month
Proavg $43
zapier.com
$ 69 /mo
month
make.com
$16
month
Businessavg $29
zapier.com
—
make.com
$29
month
Enterprise
zapier.com
—
make.com
Contact sales
Price Positioning
Where each company sits in every tier
Starter
$9 — $19.99
make
$9
zapier
$19.99
Pro
$16 — $69
make
$16
zapier
$69
Business
$29 — $29
make
$29
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
17
Total features
88%
15
Subject has
2
Feature gaps
15
Unique to subject
Feature comparison matrix
17 features across 2 companies
| Feature | zapier.com | make.com |
|---|---|---|
AI Agent CreationUnique AI | ||
AI Chatbot CreationUnique AI | ||
AI-powered AutomationsUnique AI | ||
AI OrchestrationUnique AI | ||
AI Workflow APIUnique API | ||
Pre-built IntegrationsUnique Integrations | ||
AI Chat IntegrationUnique Integrations | ||
AI Coding Agent SDKUnique API | ||
Enterprise-grade SecurityUnique Security | ||
SOC 2 Type II ComplianceUnique Security | ||
GDPR & CCPA ComplianceUnique Security | ||
No-code Automation WorkflowsUnique Automation | ||
Data StorageUnique Core | ||
AI Workflow PlanningUnique AI | ||
Code WorkflowsUnique Customization | ||
Bot DetectionGap Security | ||
Cloudflare ProtectionGap Security |
Subject has
Competitor has
Missing
AI Agent Creation
AI
zapier.com
make.com
AI Chatbot Creation
AI
zapier.com
make.com
AI-powered Automations
AI
zapier.com
make.com
AI Orchestration
AI
zapier.com
make.com
AI Workflow API
API
zapier.com
make.com
Pre-built Integrations
Integrations
zapier.com
make.com
AI Chat Integration
Integrations
zapier.com
make.com
AI Coding Agent SDK
API
zapier.com
make.com
Enterprise-grade Security
Security
zapier.com
make.com
SOC 2 Type II Compliance
Security
zapier.com
make.com
GDPR & CCPA Compliance
Security
zapier.com
make.com
No-code Automation Workflows
Automation
zapier.com
make.com
Data Storage
Core
zapier.com
make.com
AI Workflow Planning
AI
zapier.com
make.com
Code Workflows
Customization
zapier.com
make.com
Bot Detection
Security
zapier.com
make.com
Cloudflare Protection
Security
zapier.com
make.com
Coverage by category
Subject's feature adoption per area
AI
100%5/5
API
100%2/2
Integrations
100%2/2
Security
60%3/5
Automation
100%1/1
Core
100%1/1
Customization
100%1/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
Z
zapier.com
SubjectM
make.com
Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
12
Missing
22
Behind
0
Winning
25
Keyword Rankings
top 30 by volumeKeyword
zapier.com
make.com
chatgpt124.0M/mo
#18
—
chat-gpt37.2M/mo
#12
—
chat g p t37.2M/mo
#15
—
geminis16.6M/mo
#18
—
ai detectors5.0M/mo
#13
—
google calendars3.4M/mo
#14
—
google sheets3.4M/mo
—
#13
google photo2.2M/mo
—
#13
gpt1.8M/mo
#8
—
urban di1.8M/mo
—
#19
urban dic1.8M/mo
—
#24
open.ai1.5M/mo
—
#14
ai image generators1.0M/mo
#2
—
cloud based storage services1.0M/mo
#3
—
cloud file storage services1.0M/mo
#3
—
cloud sharing services1.0M/mo
#4
—
a i image generator1.0M/mo
#5
—
cloud storage service1.0M/mo
#9
—
cloud storage services1.0M/mo
#8
—
telegram1.0M/mo
—
#16
site google sites673K/mo
#8
—
conversational ai chatbot368K/mo
#1
—
keyword research301K/mo
#3
—
monitor recording software301K/mo
#3
—
video screen capture software301K/mo
#5
—
e-conomic301K/mo
—
#11
ai generators246K/mo
#2
—
ai video generators246K/mo
#2
—
ai-video-generators246K/mo
#2
—
google contacts246K/mo
—
#14
chatgpt124.0M/mo
zapier.com#18make.com—
chat-gpt37.2M/mo
zapier.com#12make.com—
chat g p t37.2M/mo
zapier.com#15make.com—
geminis16.6M/mo
zapier.com#18make.com—
ai detectors5.0M/mo
zapier.com#13make.com—
google calendars3.4M/mo
zapier.com#14make.com—
google sheets3.4M/mo
zapier.com—make.com#13
google photo2.2M/mo
zapier.com—make.com#13
gpt1.8M/mo
zapier.com#8make.com—
urban di1.8M/mo
zapier.com—make.com#19
urban dic1.8M/mo
zapier.com—make.com#24
open.ai1.5M/mo
zapier.com—make.com#14
ai image generators1.0M/mo
zapier.com#2make.com—
cloud based storage services1.0M/mo
zapier.com#3make.com—
cloud file storage services1.0M/mo
zapier.com#3make.com—
cloud sharing services1.0M/mo
zapier.com#4make.com—
a i image generator1.0M/mo
zapier.com#5make.com—
cloud storage service1.0M/mo
zapier.com#9make.com—
cloud storage services1.0M/mo
zapier.com#8make.com—
telegram1.0M/mo
zapier.com—make.com#16
site google sites673K/mo
zapier.com#8make.com—
conversational ai chatbot368K/mo
zapier.com#1make.com—
keyword research301K/mo
zapier.com#3make.com—
monitor recording software301K/mo
zapier.com#3make.com—
video screen capture software301K/mo
zapier.com#5make.com—
e-conomic301K/mo
zapier.com—make.com#11
ai generators246K/mo
zapier.com#2make.com—
ai video generators246K/mo
zapier.com#2make.com—
ai-video-generators246K/mo
zapier.com#2make.com—
google contacts246K/mo
zapier.com—make.com#14
Winning Keywords
Subject leadsai image generators#21.0M
cloud based storage services#31.0M
cloud file storage services#31.0M
conversational ai chatbot#1368K
keyword research#3301K
monitor recording software#3301K
ai generators#2246K
ai video generators#2246K
ai-video-generators#2246K
ai chat platform#2165K
zapier#1165K
ai powered chatbot#2110K
Content Gaps
Missed opportunitiessurveymonkey surveys
201K/momake.com #9
convert time with timezone
165K/momake.com #10
make
110K/momake.com #1
makes
110K/momake.com #6
netlify
91K/momake.com #9
google docs application
50K/momake.com #7
make marketplace
10K/momake.com #1
make to gmail
8K/momake.com #1
ai make
4K/momake.com #1
SEO Recommendations
Grounded in ranking dataImprove rankings for 'chatgpt', 'chat-gpt', and 'chat g p t'
Zapier ranks 18, 12, and 15 respectively for these high-volume keywords. Improving content and targeting these keywords could significantly increase traffic.
chatgptchat-gptchat g p t
Dominate the 'AI image generators' topic cluster
Zapier ranks well for 'ai image generators' and related terms, but needs to solidify its lead. Focus on creating comprehensive content around AI image generation to capture more traffic.
ai image generatorsa i image generatorai generatorsai video generators
Capture featured snippet for 'conversational ai chatbot'
Zapier ranks #1 for 'conversational ai chatbot'. Optimize the content to directly answer the query and increase the likelihood of capturing the featured snippet.
conversational ai chatbot
Improve rankings for 'gpt'
Zapier ranks 8 for 'gpt'. Improving content and targeting this keyword could significantly increase traffic.
gpt
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
1
Medium spenders
1
Low spenders
make.comLow spend0 pixels
Key Insight
No advertising or tracking signals detected from the provided text and HTML snippets. The content indicates a security verification page.
zapier.comMedium spend1 pixel
Tracking Pixels
Google Analytics (GTM-K7GFJTV)
Ad Copy Patterns
Explore templates
Explore use cases
Join Zapier Early Access
Contact sales
Landing Pages
/pricing
Key Insight
Uses Google Tag Manager for analytics, suggesting potential for various tracking and ad integrations, but only GTM is explicitly visible.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
make.com
Key Differentiators
Zapier offers comprehensive AI orchestration with governance, ensuring secure and compliant AI building.
We provide a robust AI toolkit including AI Agent Creation, AI Chatbot Creation, and AI-powered Automations, which make.com lacks.
Zapier boasts 9,000+ app integrations, significantly more than make.com.
Our focus on enterprise-grade security, SOC 2 Type II, GDPR & CCPA Compliance provides a more secure environment for AI workflows.
Their Strengths
make.com offers Bot Detection and Cloudflare Protection for enhanced security.
make.com's tagline emphasizes a visual platform for anyone to design, build, and automate anything, suggesting ease of use.
make.com's value proposition highlights visually creating, building, and automating workflows across apps without coding.
Pricing Comparison
Zapier's Starter plan is $19.99/month, while make.com's Starter plan is $9/month. Zapier's Pro plan is $69/month, while make.com's Pro plan is $16/month.
Objection Handlers
“make.com is cheaper for their starter and pro plans.”
While make.com may appear cheaper at lower tiers, Zapier's plans include advanced AI capabilities and enterprise-grade security features that make.com does not offer, providing greater value for businesses focused on AI automation and compliance.
“make.com emphasizes visual workflow creation, which sounds user-friendly.”
Zapier also offers no-code automation workflows and a user-friendly interface, but we combine that with powerful AI orchestration and governance, allowing for more sophisticated and secure AI-driven automations.
“make.com has Bot Detection and Cloudflare Protection.”
Zapier provides comprehensive enterprise-grade security, including SOC 2 Type II, GDPR & CCPA Compliance, which are critical for businesses handling sensitive data and building AI solutions, offering a more holistic security posture than make.com's listed features.
Subject has, they don't
Bot Detection
Cloudflare Protection
They have, subject doesn't
AI Agent Creation
AI Chatbot Creation
AI-powered Automations
AI Orchestration
AI Workflow API
Pre-built Integrations
AI Chat Integration
AI Coding Agent SDK
Enterprise-grade Security
SOC 2 Type II Compliance
GDPR & CCPA Compliance
No-code Automation Workflows
Data Storage
AI Workflow Planning
Code Workflows
How to use this
When selling against make.com, lead with the differentiators above and pre-empt the listed objections.
Zapier leads in AI-specific features and enterprise compliance, while Make.com offers a more budget-friendly entry point and unique security features like Bot Detection and Cloudflare Protection.