supabase.com vs hasura.io

When comparing Supabase.com vs Hasura.io, the focus shifts to real-time data access and API generation. Hasura.io is renowned for its ability to instantly turn databases into GraphQL APIs, with a strong emphasis on real-time capabilities. Its pricing includes a Free tier, a Starter tier at $5/active model/month, and a Pro tier at $30/active model/month. Supabase.com also offers a GraphQL API and real-time data synchronization, built on PostgreSQL. Supabase.com's pricing includes a Free tier, a Starter tier at $25/month, and a Pro tier at $599/month. A key differentiator for Supabase.com is its extensive AI feature set, including Vector Embeddings, AI Prompts, and GenAI/RAG Support, which are not listed for Hasura.io. Hasura.io, however, highlights PromptQL for AI, indicating its own approach to AI integration.

How the plans compare

Side-by-side pricing across every competitor.

Pricing Tiers

Subject rank

+79%

vs Market

2/2

Public pricing

Pricing Comparison

5 tiers across 2 companies

Plan	supabase.comSubject	hasura.io
Free	$0 month	$0
Starter avg $15	$25 month	$5/active model/month* month
Pro avg $315	$599 month	$30/active model/month* month
Business	—	—
Enterprise	Custom	—

$XXLowest price

$XXHighest price

Subject brand

Free

supabase.com

month

hasura.io

Starteravg $15

supabase.com

$25

month

hasura.io

$5/active model/month*

month

Proavg $315

supabase.com

$599

month

hasura.io

$30/active model/month*

month

Business

supabase.com

—

hasura.io

—

Enterprise

supabase.com

Custom

hasura.io

—

Price Positioning

Where each company sits in every tier

Starter

$5 — $25

hasura

supabase

$25

Pro

$30 — $599

hasura

$30

supabase

$599

Cheapest

Subject brand

Most expensive

Feature-by-feature breakdown

What each product actually ships.

Total features

50%

Subject has

Feature gaps

Unique to subject

Feature comparison matrix

30 features across 2 companies

Feature	supabase.com	hasura.io
Vector EmbeddingsUnique AI
AI PromptsUnique AI
AI & Vector CapabilitiesUnique AI
AI-Powered AssistantUnique AI
GenAI and RAG SupportUnique AI
Claude Code IntegrationUnique AI
Real-time Data SynchronizationUnique Core
Instant RESTful APIsUnique API
GraphQL APIUnique API
Management APIUnique API
Client LibrariesUnique Integrations
S3 Compatibility for StorageUnique Integrations
Scheduled Jobs (Cron)Unique Automation
Row Level Security (RLS)Unique Security
Built-in AdvisorsUnique Security
PromptQL for AIGap AI
GraphQL APIsGap API
Federated Data APIsGap API
Code-Driven WorkflowGap Core
Data Source ConnectivityGap Integrations
Collaboration FeaturesGap Collaboration
Declarative Metadata for API AuthoringGap Customization
Instant GraphQL APIs on AlloyDBGap API
Data Querying (Filtering, Sorting, Pagination)Gap Core
Database MutationsGap Core
Real-time SubscriptionsGap Core
API CachingGap Core
RESTified EndpointsGap API
Custom LogicGap Customization
GraphQL APIs on SQL ServerGap API

Subject has

Competitor has

Missing

Coverage by category

Subject's feature adoption per area

86%6/7

Core

17%1/6

API

38%3/8

Integrations

67%2/3

Automation

100%1/1

Security

100%2/2

Collaboration

0%0/1

Customization

0%0/2

How each company positions itself

Tone, value props, and audience signals.

Messaging aspects

Companies covered

7/7

Subject coverage

Gaps

supabase.com

Subject

supabase.com →

Tagline

Build in a weekend Scale to millions

Source →

Value Proposition

Supabase is the Postgres development platform, offering a suite of backend services to build and scale projects.

Source →

ICP

Product developers, fast-growing companies, startups

Source →

Key Differentiators

Postgres database, open source, instant APIs, Edge Functions, Realtime, Vector embeddings

Source →

3 additional messaging details

Social Proof

Maergo, 101.4K GitHub stars, numerous developer testimonials

Source →

Tone of Voice

Technical, empowering, community-driven, developer-focused

Source →

Primary CTA

Start your project (https://supabase.com/dashboard)

Source →

hasura.io

hasura.io →

Tagline

FIRST FOR DIGITAL. NOW FOR AI.

Source →

Value Proposition

We’ve spent years perfecting products that make it effortless to access and use data.

Source →

ICP

Developers, businesses looking to integrate AI and data access.

Source →

Key Differentiators

PromptQL for AI, battle-tested GraphQL APIs, real-time data access.

Source →

3 additional messaging details

Social Proof

Powers millions of user experiences.

Source →

Tone of Voice

Bold, innovative, technical, future-oriented (AI focus).

Source →

Primary CTA

Get started (URL: https://hasura.io/#contact-us)

Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings

Missing

Behind

Winning

Keyword Rankings

top 30 by volume

Keyword

supabase.com

hasura.io

google in sign201K/mo

#18

—

#22

—

#25

—

#27

—

spices ai165K/mo

#18

—

supabase91K/mo

—

postgres'#91K/mo

—

psql91K/mo

—

#10

database33K/mo

—

ssms33K/mo

—

#13

azure login18K/mo

—

supa15K/mo

—

mssql15K/mo

—

mssql server15K/mo

—

mssqlserver15K/mo

—

#10

microsoft sql server15K/mo

—

#12

ms sql microsoft15K/mo

—

#15

sql server management tools download15K/mo

—

#14

—

supabase price4K/mo

—

supabase pricing4K/mo

—

supabase mcp4K/mo

—

what is supabase4K/mo

—

supabase auth3K/mo

—

tables database3K/mo

—

redirect urls2K/mo

—

supabase authentication2K/mo

—

ms sql download2K/mo

—

mssql download2K/mo

—

supabase cli2K/mo

—

google in sign201K/mo

supabase.com#18hasura.io—

supabase.com#22hasura.io—

supabase.com#25hasura.io—

supabase.com#27hasura.io—

spices ai165K/mo

supabase.com#18hasura.io—

supabase91K/mo

supabase.com#1hasura.io—

postgres'#91K/mo

supabase.com—hasura.io#8

psql91K/mo

supabase.com—hasura.io#10

database33K/mo

supabase.com#8hasura.io—

ssms33K/mo

supabase.com—hasura.io#13

azure login18K/mo

supabase.com#9hasura.io—

supa15K/mo

supabase.com#2hasura.io—

mssql15K/mo

supabase.com—hasura.io#3

mssql server15K/mo

supabase.com—hasura.io#5

mssqlserver15K/mo

supabase.com—hasura.io#10

microsoft sql server15K/mo

supabase.com—hasura.io#12

ms sql microsoft15K/mo

supabase.com—hasura.io#15

sql server management tools download15K/mo

supabase.com—hasura.io#14

supabase.com#4hasura.io—

supabase price4K/mo

supabase.com#1hasura.io—

supabase pricing4K/mo

supabase.com#1hasura.io—

supabase mcp4K/mo

supabase.com#1hasura.io—

what is supabase4K/mo

supabase.com#2hasura.io—

supabase auth3K/mo

supabase.com#1hasura.io—

tables database3K/mo

supabase.com#3hasura.io—

redirect urls2K/mo

supabase.com#2hasura.io—

supabase authentication2K/mo

supabase.com#1hasura.io—

ms sql download2K/mo

supabase.com—hasura.io#6

mssql download2K/mo

supabase.com—hasura.io#4

supabase cli2K/mo

supabase.com#1hasura.io—

Winning Keywords

Subject leads

supabase#191K

supa#215K

supabase price#14K

supabase pricing#14K

supabase mcp#14K

what is supabase#24K

supabase auth#13K

tables database#33K

redirect urls#22K

supabase authentication#12K

supabase cli#12K

supabase login#12K

Content Gaps

Missed opportunities

postgres'#

91K/mohasura.io #8

psql

91K/mohasura.io #10

mssql

15K/mohasura.io #3

mssql server

15K/mohasura.io #5

mssqlserver

15K/mohasura.io #10

ms sql download

2K/mohasura.io #6

mssql download

2K/mohasura.io #4

hasura

2K/mohasura.io #2

postgres commands

2K/mohasura.io #2

postgresql command

2K/mohasura.io #3

psql commands

2K/mohasura.io #3

install sql server management studio

2K/mohasura.io #5

SEO Recommendations

Grounded in ranking data

Improve rankings for 'google in sign' related keywords

Supabase ranks between #18-#27 for 'google in sign', 'sign in in google', 'sign in by google', and 'sign in on google' (201k volume). Optimize content to improve rankings and capture more traffic.

google in signsign in in googlesign in by googlesign in on google

Defend #1 ranking for 'supabase' and related pricing terms

Supabase ranks #1 for 'supabase' (90.5k volume), 'supabase price' and 'supabase pricing' (4.4k volume). Monitor competitor activity and maintain content quality to protect these valuable positions.

supabasesupabase pricesupabase pricing

Improve database ranking

Supabase ranks #8 for 'database' (33.1k volume). Improve content to rank higher and capture more traffic.

database

Climb the rankings for 'azure login'

Supabase ranks #9 for 'azure login' (18.1k volume). Optimize content to improve rankings and capture more traffic.

azure login

Improve ranking for 'sign in with spotify'

Supabase ranks #4 for 'sign in with spotify' (8.1k volume). Optimize content to improve rankings and capture more traffic.

Ad & paid strategy

How each competitor runs their paid acquisition.

High spenders

Medium spenders

Low spenders

hasura.ioLow spend0 pixels

Ad Copy Patterns

Get started

Request a demo

Start building

Start free trial

Start building

Key Insight

Emphasizes starting to build and free trials, with a clear path to request a demo or contact for more information.

supabase.comLow spend0 pixels

Ad Copy Patterns

Start your project

Request a demo

Start building in seconds

Kickstart your next project with templates

Start building for free

Get started

Key Insight

Focuses on product-led growth with clear calls to action for starting projects and free tiers.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

hasura.io

Key Differentiators

Supabase offers comprehensive AI capabilities including Vector Embeddings, AI Prompts, and GenAI/RAG support, which Hasura lacks.

Supabase provides Real-time Data Synchronization and Instant RESTful APIs out-of-the-box, offering a more complete backend solution.

Supabase is built on a Postgres database, providing a familiar and powerful foundation for developers, unlike Hasura's primary focus on GraphQL APIs.

Supabase includes S3 Compatibility for Storage and Scheduled Jobs (Cron), expanding its utility beyond just API generation.

Supabase offers robust security features like Row Level Security (RLS) and Built-in Advisors, ensuring data integrity and compliance.

Their Strengths

Hasura excels in providing battle-tested GraphQL APIs and Federated Data APIs.

Hasura has a strong focus on AI with features like PromptQL for AI.

Hasura offers real-time data access and subscriptions, which is a core strength.

Pricing Comparison

Supabase offers a free tier and a Starter plan at $25/month, while Hasura also has a free tier and a Starter plan at $5/active model/month, indicating a potentially different pricing model based on active models.

Objection Handlers

“Hasura focuses heavily on GraphQL, which is what we need.”

While Hasura specializes in GraphQL, Supabase also provides a GraphQL API alongside Instant RESTful APIs, giving you more flexibility and options for data access. Plus, we offer a full suite of backend services beyond just APIs.

“Hasura's PromptQL for AI seems very advanced for AI integration.”

Supabase offers a broader range of AI capabilities, including Vector Embeddings, AI Prompts, and GenAI/RAG support, which are crucial for building modern AI-powered applications. Our AI features are integrated directly into your Postgres database, providing a powerful and unified platform.

Subject has, they don't

PromptQL for AI

Federated Data APIs

Code-Driven Workflow

Declarative Metadata for API Authoring

Instant GraphQL APIs on AlloyDB

GraphQL APIs on SQL Server

They have, subject doesn't

Vector Embeddings (AI)

AI Prompts (AI)

AI & Vector Capabilities (AI)

AI-Powered Assistant (AI)

GenAI and RAG Support (AI)

Claude Code Integration (AI)

Real-time Data Synchronization (Core)

Instant RESTful APIs (API)

Management API (API)

Client Libraries (Integrations)

S3 Compatibility for Storage (Integrations)

Scheduled Jobs (Cron) (Automation)

Row Level Security (RLS) (Security)

Built-in Advisors (Security)

How to use this

When selling against hasura.io, lead with the differentiators above and pre-empt the listed objections.

Supabase.com offers a broader range of AI capabilities and a more traditional tiered pricing model, while Hasura.io specializes in instant GraphQL APIs and real-time data, with a pricing model based on active models. Supabase.com's comprehensive backend services provide a more all-in-one solution compared to Hasura.io's data access focus.

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