simplepractice.com vs cliniko.com
Cliniko, with its tagline "Software for people who care," focuses on clinics and allied health practitioners. When evaluating SimplePractice vs Cliniko, Cliniko offers Third-Party Integrations, a feature not explicitly listed for SimplePractice. SimplePractice, however, provides a broader range of core practice management features including Administrative Support, Telehealth Integration, EMR/EHR System, Billing Management, Scheduling Management, ePrescribing, Compliance, Billing, Treatment Planning, and Client Portal. Cliniko's pricing is more detailed than some competitors, with Starter at $45/month, Pro at $95/month, Business at $295/month, and Enterprise at $395/month. SimplePractice's plans are Starter ($49/month), Pro ($79/month), and Business ($99/month). Cliniko highlights transparent pricing, unlimited free support, and a 2% charity donation as key differentiators.
How the plans compare
Side-by-side pricing across every competitor.
Pricing Comparison
5 tiers across 2 companies
| Plan | simplepractice.comSubject | cliniko.com |
|---|---|---|
Free | — | — |
Starter avg $47 | $49 month | $45 /mo month |
Pro avg $87 | $79 month | $95 /mo month |
Business avg $197 | $99 month | $295 /mo month |
Enterprise avg $395 | — | $395 /mo month |
Price Positioning
Where each company sits in every tier
Feature-by-feature breakdown
What each product actually ships.
Feature comparison matrix
20 features across 2 companies
| Feature | simplepractice.com | cliniko.com |
|---|---|---|
Administrative SupportUnique Core | ||
Telehealth IntegrationUnique Core | ||
EMR/EHR SystemUnique Core | ||
Billing ManagementUnique Core | ||
Scheduling ManagementUnique Core | ||
ePrescribingUnique Core | ||
ComplianceUnique Security | ||
BillingUnique Customization | ||
Treatment PlanningUnique Customization | ||
Client PortalUnique Core | ||
Third-Party IntegrationsGap Integrations | ||
DocumentationGap Core | ||
API AccessGap API | ||
Patient CommunicationGap Core | ||
AI Patient EngagementGap AI | ||
AI AssistantGap AI | ||
ReportingGap Analytics | ||
Data Security & PrivacyGap Security | ||
SchedulingGap Core | ||
PricingGap Admin |
Coverage by category
Subject's feature adoption per area
How each company positions itself
Tone, value props, and audience signals.
simplepractice.com
SubjectOur EHR software includes integrated telehealth, a robust template library, and helpful insurance tools, making it easy for you to manage your practice while caring for clients.
Source →Free credentialing, 30-day free trial, integrated telehealth, robust template library, helpful insurance tools
Source →cliniko.com
Search visibility
Where each domain ranks and what the search landscape looks like.
Keyword Rankings
top 30 by volumeWinning Keywords
Subject leadsContent Gaps
Missed opportunitiesAd & paid strategy
How each competitor runs their paid acquisition.
Tracking Pixels
Ad Copy Patterns
Landing Pages
Key Insight
Uses Google Analytics for tracking and offers a 30-day free trial. Transparent pricing is a key selling point.
Ad Copy Patterns
Landing Pages
Key Insight
Focuses on free trials and discounts to attract new users, with clear pricing tiers. No direct ad pixels detected, but strong CTA for lead generation.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
cliniko.com
Key Differentiators
Their Strengths
Pricing Comparison
SimplePractice's Starter plan is $49/month compared to Cliniko's $45/month, while our Business plan is $99/month compared to their $295/month, offering more value at higher tiers.
Objection Handlers
Subject has, they don't
They have, subject doesn't
How to use this
When selling against cliniko.com, lead with the differentiators above and pre-empt the listed objections.
SimplePractice offers a more extensive set of core practice management features at competitive price points. Cliniko stands out with third-party integrations, transparent pricing, and a commitment to charity, but its higher-tier plans are significantly more expensive.