SEETO
All loom.com competitors

loom.com vs vidyard.com

In the head-to-head comparison of loom.com vs vidyard.com, both platforms offer video recording and sharing capabilities, but they target slightly different use cases and user bases. Vidyard positions itself as a video solution for revenue teams, focusing on scaling trust at every stage of the customer journey with AI-powered, personal, and trackable videos. While Loom emphasizes general productivity and asynchronous communication across various departments, Vidyard's messaging is more sales-centric. Feature-wise, Loom offers AI Video Summarization, AI Bug Report Generation, and AI Documentation Generation, which are not listed for Vidyard. However, Vidyard does offer Video Analytics, a feature also present in Loom.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#1
Subject rank
0%
vs Market
1/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
loom.com
$0
vidyard.com
—
Starteravg $18
loom.com
$18
month
vidyard.com
—
Proavg $24
loom.com
$24
month
vidyard.com
—
Business
loom.com
—
vidyard.com
—
Enterprise
loom.com
Contact Sales
vidyard.com
—

Price Positioning

Where each company sits in every tier

Starter
$18 — $18
loom
$18
Pro
$24 — $24
loom
$24
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

26
Total features
58%
15
Subject has
11
Feature gaps
14
Unique to subject
AI Video Summarization
AI
loom.com
vidyard.com
AI Bug Report Generation
AI
loom.com
vidyard.com
AI Documentation Generation
AI
loom.com
vidyard.com
Screen Recording
Core
loom.com
vidyard.com
Video Editing
Customization
loom.com
vidyard.com
Transcriptions and Captions
AI
loom.com
vidyard.com
Video Privacy Controls
Security
loom.com
vidyard.com
Video Analytics
Analytics
loom.com
vidyard.com
Mobile Apps
Mobile
loom.com
vidyard.com
Collaboration Integrations
Integrations
loom.com
vidyard.com
Blur Sensitive Information
Customization
loom.com
vidyard.com
Screenshot Tool
Core
loom.com
vidyard.com
Cloud Storage
Core
loom.com
vidyard.com
Custom Backgrounds
Customization
loom.com
vidyard.com
AI Usage Limits
Admin
loom.com
vidyard.com
AI Avatar Video Generation
AI
loom.com
vidyard.com
Automated Video Delivery
Automation
loom.com
vidyard.com
Video Hosting
Core
loom.com
vidyard.com
Personalized Video Messaging
Customization
loom.com
vidyard.com
CRM Integrations
Integrations
loom.com
vidyard.com
AI Script Generation
AI
loom.com
vidyard.com
Screen Recorder
Core
loom.com
vidyard.com
Custom Branding
Customization
loom.com
vidyard.com
Multi-language Video Generation
AI
loom.com
vidyard.com
Video Content Management
Admin
loom.com
vidyard.com
Security & Compliance
Security
loom.com
vidyard.com

Coverage by category

Subject's feature adoption per area

AI
57%4/7
Core
60%3/5
Customization
60%3/5
Security
50%1/2
Analytics
100%1/1
Mobile
100%1/1
Integrations
50%1/2
Admin
50%1/2
Automation
0%0/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
L

loom.com

Subject
loom.com →
Tagline

One video is worth a thousand words

Source →
Value Proposition

Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity.

Source →
ICP

Teams across sales, engineering, customer support, and design within 400,000 companies.

Source →
Key Differentiators

AI bug reports, intuitive editor, seamless integration with hundreds of tools, enterprise-grade security.

Source →
3 additional messaging details
Social Proof
Millions of people across 400,000 companies, testimonials from MetaLab, SevenSevenSix, HubSpot, Pearson, Typeform.
Source →
Tone of Voice
Productive, innovative, collaborative, secure.
Source →
Primary CTA
Get Loom for free
Source →
V

vidyard.com

vidyard.com →
Tagline

Video for every customer moment

Source →
Value Proposition

Vidyard helps revenue teams scale trust at every stage of the customer journey with AI-powered video that's personal, trackable, and embedded in your tools.

Source →
ICP

Revenue teams in startups, mid-market, and enterprise across financial services, SaaS, and consumer sales.

Source →
Key Differentiators

AI-powered video agent, AI avatars, automated sequences, trackable video performance, deep integrations.

Source →
3 additional messaging details
Social Proof
HubSpot, 1Huddle, 25% higher close rates, 62% more engagement, 300% higher click-through rates.
Source →
Tone of Voice
Results-oriented, professional, AI-driven, sales-focused.
Source →
Primary CTA
Get a Demo
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
8
Missing
24
Behind
0
Winning
21

Keyword Rankings

top 30 by volume
connect13.6M/mo
loom.com—vidyard.com#23
staples5.0M/mo
loom.com—vidyard.com#17
ixl login550K/mo
loom.com—vidyard.com#11
turbotax login login550K/mo
loom.com—vidyard.com#14
tax turbo login550K/mo
loom.com—vidyard.com#25
tax turbotax login550K/mo
loom.com—vidyard.com#26
evolve368K/mo
loom.com—vidyard.com#20
screen recording program301K/mo
loom.com#3vidyard.com—
screen video recording software301K/mo
loom.com#5vidyard.com—
monitor recording software301K/mo
loom.com#4vidyard.com—
screen record program301K/mo
loom.com#4vidyard.com—
screen record software301K/mo
loom.com#5vidyard.com—
screen recorder software301K/mo
loom.com#5vidyard.com—
screen recording software301K/mo
loom.com#5vidyard.com—
screen video recorder software301K/mo
loom.com#5vidyard.com—
software for screen recording301K/mo
loom.com#5vidyard.com—
video screen capture software301K/mo
loom.com#6vidyard.com—
loom246K/mo
loom.com#1vidyard.com—
mckesson201K/mo
loom.com—vidyard.com#19
mic test mic test135K/mo
loom.com#9vidyard.com—
referral135K/mo
loom.com—vidyard.com#11
advantage staples135K/mo
loom.com—vidyard.com#12
record screen recorder91K/mo
loom.com#9vidyard.com—
loancare91K/mo
loom.com—vidyard.com#13
test computer camera74K/mo
loom.com#7vidyard.com—
the aet61K/mo
loom.com—vidyard.com#11
k-550K/mo
loom.com—vidyard.com#12
how do i record the screen41K/mo
loom.com#9vidyard.com—
my mheducation33K/mo
loom.com—vidyard.com#3
movie hosting33K/mo
loom.com—vidyard.com#8

Winning Keywords

Subject leads
screen recording program#3301K
loom#1246K
loom screen record#127K
loom screen recording software#127K
loom screen recorder#122K
loom screen recording#122K
loom video#118K
what is loom#28K

Content Gaps

Missed opportunities
my mheducation
33K/movidyard.com #3
movie hosting
33K/movidyard.com #8
eod meaning
22K/movidyard.com #5
define eod
22K/movidyard.com #6
verifying a trigonometric identity aleks
22K/movidyard.com #6
define connect
22K/movidyard.com #10
end of day
18K/movidyard.com #5
quarterly in year
15K/movidyard.com #5
vidyard
10K/movidyard.com #1
regusa
5K/movidyard.com #2
when does q2 end
5K/movidyard.com #4

SEO Recommendations

Grounded in ranking data
Defend top positions for screen recording keywords
Loom ranks well for 'screen recording program' and similar keywords, but Screencastify is close behind (positions 8-26). Focus on maintaining and improving content to protect these valuable rankings.
screen recording programscreen video recording softwaremonitor recording softwarescreen record program
Target 'mic test mic test' to improve ranking
Loom ranks #9 for 'mic test mic test' (135000 volume). Improving content and internal linking could help move this keyword into the top 3.
mic test mic test
Capture traffic from 'record screen recorder'
Loom ranks #9 for 'record screen recorder' (90500 volume). Optimizing content could help move this keyword into the top 3.
record screen recorder
Improve ranking for 'test computer camera'
Loom ranks #7 for 'test computer camera' (74000 volume). Optimizing content could help move this keyword into the top 3.
test computer camera

Ad & paid strategy

How each competitor runs their paid acquisition.

1
High spenders
0
Medium spenders
1
Low spenders
loom.comHigh spend4 pixels400 ads

Tracking Pixels

Marketo Munchkin (munchkin.marketo.net)Google Tag Manager (GTM-PNDSL7P)Atlassian Analytics (atl-global.atlassian.com)Amplitude (cdn.amplitude.com)

Ad Copy Patterns

Get Loom for free
Try for free
Contact Sales

Key Insight

Utilizes multiple analytics and marketing automation platforms, indicating a sophisticated tracking and engagement strategy. Strong focus on free trials and direct sales contact.

Ad Libraries

Google Ads Transparency400 ads
vidyard.comLow spend0 pixels

Ad Copy Patterns

Try now
Watch Now
Get a Demo
Add to Chrome. It’s Free
Sign Up for Free

Key Insight

Focuses on free trials, demos, and free Chrome extension to drive adoption. No direct ad platform pixels detected in the provided snippets.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

vidyard.com

Key Differentiators

Loom offers comprehensive AI features like video summarization, bug report generation, and documentation generation, which Vidyard lacks.
Loom provides a more intuitive video editing experience and robust video privacy controls.
Loom has dedicated mobile apps for on-the-go recording and viewing, a feature missing in Vidyard.
Loom includes essential tools like a screenshot tool, cloud storage, and custom backgrounds, enhancing user experience.
Loom's enterprise-grade security and seamless integration with hundreds of tools provide a more secure and connected workflow.

Their Strengths

Vidyard excels in AI Avatar Video Generation and Automated Video Delivery.
Vidyard offers strong CRM Integrations and Personalized Video Messaging.
Vidyard provides robust Video Hosting and Video Content Management capabilities.

Pricing Comparison

Loom offers a free plan and paid plans starting at $18/month, while Vidyard's free plan is not specified and their paid plans are not publicly listed.

Objection Handlers

“Vidyard offers AI Avatar Video Generation, which Loom doesn't.”
While Vidyard focuses on AI avatars, Loom prioritizes practical AI features like video summarization and bug report generation to directly boost productivity for teams.
“Vidyard has strong CRM integrations and personalized video messaging.”
Loom integrates seamlessly with hundreds of tools, and our focus on easy sharing and collaboration allows for effective personalized communication without complex CRM integrations for every use case.
“Vidyard emphasizes automated video delivery and content management.”
Loom's strength lies in empowering individual and team productivity through quick, shareable video messages, making content management and delivery straightforward and user-friendly without needing extensive automation setups.

Subject has, they don't

AI Avatar Video Generation
Automated Video Delivery
Video Hosting
Personalized Video Messaging
CRM Integrations
AI Script Generation
Screen Recorder
Custom Branding
Multi-language Video Generation
Video Content Management
Security & Compliance

They have, subject doesn't

AI Video Summarization
AI Bug Report Generation
AI Documentation Generation
Screen Recording
Video Editing
Transcriptions and Captions
Video Privacy Controls
Mobile Apps
Collaboration Integrations
Blur Sensitive Information
Screenshot Tool
Cloud Storage
Custom Backgrounds
AI Usage Limits

How to use this

When selling against vidyard.com, lead with the differentiators above and pre-empt the listed objections.

Loom excels in AI-powered productivity features like summarization and documentation generation, while Vidyard focuses on sales-specific video tracking and analytics. Loom's broader application across teams contrasts with Vidyard's revenue-team-centric approach.

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