SEETO
All loom.com competitors

loom.com vs screencastify.com

In the comparison of loom.com vs screencastify.com, Screencastify focuses on enabling easy creation and sharing of interactive video content for engaging, accessible, and personalized communication and learning. Its pricing starts at $7/month for Starter and $10/month for Pro, making it more affordable than Loom's Starter at $18/month and Pro at $24/month. Screencastify offers Screen Recording and Video Editing, features also available in Loom. However, Screencastify does not list any of the advanced AI features that Loom provides, such as AI Video Summarization, AI Bug Report Generation, or AI Documentation Generation. Loom's value proposition centers on supercharging productivity with AI-powered video messages.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#2
Subject rank
+43%
vs Market
2/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
loom.com
$0
screencastify.com
$0
Starteravg $13
loom.com
$18
month
screencastify.com
$7
month
Proavg $17
loom.com
$24
month
screencastify.com
$10
month
Business
loom.com
—
screencastify.com
—
Enterprise
loom.com
Contact Sales
screencastify.com
Custom

Price Positioning

Where each company sits in every tier

Starter
$7 — $18
screencastify
$7
loom
$18
Pro
$10 — $24
screencastify
$10
loom
$24
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

24
Total features
63%
15
Subject has
9
Feature gaps
13
Unique to subject
AI Video Summarization
AI
loom.com
screencastify.com
AI Bug Report Generation
AI
loom.com
screencastify.com
AI Documentation Generation
AI
loom.com
screencastify.com
Screen Recording
Core
loom.com
screencastify.com
Video Editing
Customization
loom.com
screencastify.com
Transcriptions and Captions
AI
loom.com
screencastify.com
Video Privacy Controls
Security
loom.com
screencastify.com
Video Analytics
Analytics
loom.com
screencastify.com
Mobile Apps
Mobile
loom.com
screencastify.com
Collaboration Integrations
Integrations
loom.com
screencastify.com
Blur Sensitive Information
Customization
loom.com
screencastify.com
Screenshot Tool
Core
loom.com
screencastify.com
Cloud Storage
Core
loom.com
screencastify.com
Custom Backgrounds
Customization
loom.com
screencastify.com
AI Usage Limits
Admin
loom.com
screencastify.com
Stock Media Library
Core
loom.com
screencastify.com
AI-generated Titles and Descriptions
AI
loom.com
screencastify.com
AI Caption Translation
AI
loom.com
screencastify.com
AI-suggested Questions
AI
loom.com
screencastify.com
AI-assisted Grading
AI
loom.com
screencastify.com
AI-assisted Tagging
AI
loom.com
screencastify.com
Customizable AI Content
Customization
loom.com
screencastify.com
Video Assignment Collection
Core
loom.com
screencastify.com
Interactive Videos
Core
loom.com
screencastify.com

Coverage by category

Subject's feature adoption per area

AI
44%4/9
Core
50%3/6
Customization
75%3/4
Security
100%1/1
Analytics
100%1/1
Mobile
100%1/1
Integrations
100%1/1
Admin
100%1/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
L

loom.com

Subject
loom.com →
Tagline

One video is worth a thousand words

Source →
Value Proposition

Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity.

Source →
ICP

Teams across sales, engineering, customer support, and design within 400,000 companies.

Source →
Key Differentiators

AI bug reports, intuitive editor, seamless integration with hundreds of tools, enterprise-grade security.

Source →
3 additional messaging details
Social Proof
Millions of people across 400,000 companies, testimonials from MetaLab, SevenSevenSix, HubSpot, Pearson, Typeform.
Source →
Tone of Voice
Productive, innovative, collaborative, secure.
Source →
Primary CTA
Get Loom for free
Source →
S

screencastify.com

screencastify.com →
Tagline

Record, Edit, Translate create interactive video

Source →
Value Proposition

Screencastify enables easy creation and sharing of interactive video content for engaging, accessible, and personalized communication and learning.

Source →
ICP

Teachers, schools & districts, principals, technology specialists, and educators.

Source →
Key Differentiators

Education-focused features (interactive questions, student creation, premium library, AI assistant for titles/descriptions/captions, world languages translation).

Source →
3 additional messaging details
Social Proof
Millions of teachers & students use it, 500M+ videos created, 12.4M+ users in 195 countries, numerous educator testimonials.
Source →
Tone of Voice
Educational, supportive, accessible, community-oriented, and empowering for educators.
Source →
Primary CTA
Start creating free (https://www.screencastify.com/signup)
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
8
Missing
17
Behind
0
Winning
21

Keyword Rankings

top 30 by volume
casetify550K/mo
loom.com—screencastify.com#28
screen recording program301K/mo
loom.com#3screencastify.com#8
screen video recording software301K/mo
loom.com#5screencastify.com#10
monitor recording software301K/mo
loom.com#4screencastify.com—
screen record program301K/mo
loom.com#4screencastify.com#18
screen record software301K/mo
loom.com#5screencastify.com#26
screen recorder software301K/mo
loom.com#5screencastify.com—
screen recording software301K/mo
loom.com#5screencastify.com#19
screen video recorder software301K/mo
loom.com#5screencastify.com—
software for screen recording301K/mo
loom.com#5screencastify.com—
video screen capture software301K/mo
loom.com#6screencastify.com#21
loom246K/mo
loom.com#1screencastify.com—
mic test mic test135K/mo
loom.com#9screencastify.com—
how to record the screen on a mac135K/mo
loom.com—screencastify.com#22
screen110K/mo
loom.com—screencastify.com#22
record screen recorder91K/mo
loom.com#9screencastify.com—
screencastify91K/mo
loom.com—screencastify.com#1
screen record91K/mo
loom.com—screencastify.com#11
screen recording91K/mo
loom.com—screencastify.com#20
test computer camera74K/mo
loom.com#7screencastify.com—
how do i record the screen41K/mo
loom.com#9screencastify.com—
snap views41K/mo
loom.com—screencastify.com#8
screen recording tool windows41K/mo
loom.com—screencastify.com#14
screen and audio record windows41K/mo
loom.com—screencastify.com#17
loom screen record27K/mo
loom.com#1screencastify.com—
loom screen recording software27K/mo
loom.com#1screencastify.com—
loom screen recorder22K/mo
loom.com#1screencastify.com—
loom screen recording22K/mo
loom.com#1screencastify.com—
record a video22K/mo
loom.com—screencastify.com#7
loom video18K/mo
loom.com#1screencastify.com—

Winning Keywords

Subject leads
screen recording program#3301K
loom#1246K
loom screen record#127K
loom screen recording software#127K
loom screen recorder#122K
loom screen recording#122K
loom video#118K
what is loom#28K

Content Gaps

Missed opportunities
screencastify
91K/moscreencastify.com #1
snap views
41K/moscreencastify.com #8
record a video
22K/moscreencastify.com #7
screen ca
10K/moscreencastify.com #5
screencast
10K/moscreencastify.com #8
screen casting
8K/moscreencastify.com #4
screen cast
8K/moscreencastify.com #6
how to record screencast
4K/moscreencastify.com #3
screen recording a video
2K/moscreencastify.com #4
screen recording for video
2K/moscreencastify.com #3

SEO Recommendations

Grounded in ranking data
Defend top positions for screen recording keywords
Loom ranks well for 'screen recording program' and similar keywords, but Screencastify is close behind (positions 8-26). Focus on maintaining and improving content to protect these valuable rankings.
screen recording programscreen video recording softwaremonitor recording softwarescreen record program
Target 'mic test mic test' to improve ranking
Loom ranks #9 for 'mic test mic test' (135000 volume). Improving content and internal linking could help move this keyword into the top 3.
mic test mic test
Capture traffic from 'record screen recorder'
Loom ranks #9 for 'record screen recorder' (90500 volume). Optimizing content could help move this keyword into the top 3.
record screen recorder
Improve ranking for 'test computer camera'
Loom ranks #7 for 'test computer camera' (74000 volume). Optimizing content could help move this keyword into the top 3.
test computer camera

Ad & paid strategy

How each competitor runs their paid acquisition.

1
High spenders
0
Medium spenders
1
Low spenders
loom.comHigh spend4 pixels400 ads

Tracking Pixels

Marketo Munchkin (munchkin.marketo.net)Google Tag Manager (GTM-PNDSL7P)Atlassian Analytics (atl-global.atlassian.com)Amplitude (cdn.amplitude.com)

Ad Copy Patterns

Get Loom for free
Try for free
Contact Sales

Key Insight

Utilizes multiple analytics and marketing automation platforms, indicating a sophisticated tracking and engagement strategy. Strong focus on free trials and direct sales contact.

Ad Libraries

Google Ads Transparency400 ads
screencastify.comLow spend0 pixels

Ad Copy Patterns

Start creating free
Contact Sales
Get a demo
Get started today
Try for free
Buy now
Let's talk

Key Insight

Strong emphasis on free usage, free trials, and direct sales contact. Caters to both individual users and educational institutions. No direct ad platform pixels detected in the provided snippets.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

screencastify.com

Key Differentiators

Loom offers comprehensive AI features like video summarization, bug report generation, and documentation generation, which Screencastify lacks.
Loom provides advanced security features including video privacy controls and the ability to blur sensitive information, which are not available in Screencastify.
Loom supports mobile apps and robust collaboration integrations, offering greater flexibility and team productivity compared to Screencastify.
Loom provides detailed video analytics, giving users deeper insights into viewer engagement, a feature absent in Screencastify.
Loom's focus on enterprise-grade security and AI usage limits caters to larger organizations with more stringent requirements.

Their Strengths

Screencastify has a strong focus on the education sector, offering specialized features like AI-assisted grading and video assignment collection.
Screencastify provides interactive video capabilities and AI-generated titles/descriptions/captions, enhancing engagement for educational content.
Screencastify offers a stock media library, which can be beneficial for content creation.

Pricing Comparison

Loom's Starter plan is $18/month compared to Screencastify's Starter plan at $7/month, and Loom's Pro plan is $24/month versus Screencastify's Pro plan at $10/month, indicating Screencastify generally offers lower-priced plans.

Objection Handlers

“Screencastify is cheaper.”
While Screencastify has a lower price point, Loom offers a significantly broader set of AI-powered features, advanced security, and robust analytics that drive greater productivity and value for professional teams.
“Screencastify has features specifically for education, which is important to us.”
Loom's versatile AI features for summarization, documentation, and bug reporting, along with strong collaboration tools, are highly beneficial for educational institutions looking to streamline communication and content creation beyond basic interactive videos.
“Screencastify offers interactive videos and AI-generated content.”
Loom's AI capabilities extend beyond basic content generation to include AI video summarization, bug report generation, and documentation generation, providing more comprehensive AI assistance for diverse professional needs, while still offering powerful video editing and customization.

Subject has, they don't

Stock Media Library
AI-generated Titles and Descriptions
AI Caption Translation
AI-suggested Questions
AI-assisted Grading
AI-assisted Tagging
Customizable AI Content
Video Assignment Collection
Interactive Videos

They have, subject doesn't

AI Video Summarization
AI Bug Report Generation
AI Documentation Generation
Transcriptions and Captions
Video Privacy Controls
Video Analytics
Mobile Apps
Collaboration Integrations
Blur Sensitive Information
Screenshot Tool
Cloud Storage
Custom Backgrounds
AI Usage Limits

How to use this

When selling against screencastify.com, lead with the differentiators above and pre-empt the listed objections.

Loom offers a more comprehensive suite of AI-powered features for productivity, including summarization and documentation generation, at a higher price point. Screencastify provides a more budget-friendly option with core screen recording and video editing capabilities, primarily for educational and interactive content.

Start free