SEETO
All loom.com competitors

loom.com vs hippo.video

Comparing loom.com vs hippo.video reveals differences in their feature sets and target audiences. Hippo.video's value proposition is not explicitly stated, but it does offer Video Editing, a feature also available in Loom. However, Hippo.video does not list any of the advanced AI features that Loom provides, such as AI Video Summarization, AI Bug Report Generation, or AI Documentation Generation. Loom's focus is on easily recording and sharing AI-powered video messages to supercharge productivity across various teams. Neither platform lists specific pricing tiers in the provided data for direct comparison beyond the free tier.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#1
Subject rank
0%
vs Market
1/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
loom.com
$0
hippo.video
—
Starteravg $18
loom.com
$18
month
hippo.video
—
Proavg $24
loom.com
$24
month
hippo.video
—
Business
loom.com
—
hippo.video
—
Enterprise
loom.com
Contact Sales
hippo.video
—

Price Positioning

Where each company sits in every tier

Starter
$18 — $18
loom
$18
Pro
$24 — $24
loom
$24
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

17
Total features
88%
15
Subject has
2
Feature gaps
14
Unique to subject
AI Video Summarization
AI
loom.com
hippo.video
AI Bug Report Generation
AI
loom.com
hippo.video
AI Documentation Generation
AI
loom.com
hippo.video
Screen Recording
Core
loom.com
hippo.video
Video Editing
Customization
loom.com
hippo.video
Transcriptions and Captions
AI
loom.com
hippo.video
Video Privacy Controls
Security
loom.com
hippo.video
Video Analytics
Analytics
loom.com
hippo.video
Mobile Apps
Mobile
loom.com
hippo.video
Collaboration Integrations
Integrations
loom.com
hippo.video
Blur Sensitive Information
Customization
loom.com
hippo.video
Screenshot Tool
Core
loom.com
hippo.video
Cloud Storage
Core
loom.com
hippo.video
Custom Backgrounds
Customization
loom.com
hippo.video
AI Usage Limits
Admin
loom.com
hippo.video
AI Video Generation
AI
loom.com
hippo.video
Video Sharing
Core
loom.com
hippo.video

Coverage by category

Subject's feature adoption per area

AI
80%4/5
Core
75%3/4
Customization
100%3/3
Security
100%1/1
Analytics
100%1/1
Mobile
100%1/1
Integrations
100%1/1
Admin
100%1/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
1
Companies covered
7/7
Subject coverage
0
Gaps
L

loom.com

Subject
loom.com →
Tagline

One video is worth a thousand words

Source →
Value Proposition

Easily record and share AI-powered video messages with your teammates and customers to supercharge productivity.

Source →
ICP

Teams across sales, engineering, customer support, and design within 400,000 companies.

Source →
Key Differentiators

AI bug reports, intuitive editor, seamless integration with hundreds of tools, enterprise-grade security.

Source →
3 additional messaging details
Social Proof
Millions of people across 400,000 companies, testimonials from MetaLab, SevenSevenSix, HubSpot, Pearson, Typeform.
Source →
Tone of Voice
Productive, innovative, collaborative, secure.
Source →
Primary CTA
Get Loom for free
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
8
Missing
0
Behind
0
Winning
21

Keyword Rankings

top 21 by volume
screen recording program301K/mo
loom.com#3
screen video recording software301K/mo
loom.com#5
monitor recording software301K/mo
loom.com#4
screen record program301K/mo
loom.com#4
screen record software301K/mo
loom.com#5
screen recorder software301K/mo
loom.com#5
screen recording software301K/mo
loom.com#5
screen video recorder software301K/mo
loom.com#5
software for screen recording301K/mo
loom.com#5
video screen capture software301K/mo
loom.com#6
loom246K/mo
loom.com#1
mic test mic test135K/mo
loom.com#9
record screen recorder91K/mo
loom.com#9
test computer camera74K/mo
loom.com#7
how do i record the screen41K/mo
loom.com#9
loom screen record27K/mo
loom.com#1
loom screen recording software27K/mo
loom.com#1
loom screen recorder22K/mo
loom.com#1
loom screen recording22K/mo
loom.com#1
loom video18K/mo
loom.com#1
what is loom8K/mo
loom.com#2

Winning Keywords

Subject leads
screen recording program#3301K
loom#1246K
loom screen record#127K
loom screen recording software#127K
loom screen recorder#122K
loom screen recording#122K
loom video#118K
what is loom#28K

SEO Recommendations

Grounded in ranking data
Defend top positions for screen recording keywords
Loom ranks well for 'screen recording program' and similar keywords, but Screencastify is close behind (positions 8-26). Focus on maintaining and improving content to protect these valuable rankings.
screen recording programscreen video recording softwaremonitor recording softwarescreen record program
Target 'mic test mic test' to improve ranking
Loom ranks #9 for 'mic test mic test' (135000 volume). Improving content and internal linking could help move this keyword into the top 3.
mic test mic test
Capture traffic from 'record screen recorder'
Loom ranks #9 for 'record screen recorder' (90500 volume). Optimizing content could help move this keyword into the top 3.
record screen recorder
Improve ranking for 'test computer camera'
Loom ranks #7 for 'test computer camera' (74000 volume). Optimizing content could help move this keyword into the top 3.
test computer camera

Ad & paid strategy

How each competitor runs their paid acquisition.

1
High spenders
0
Medium spenders
1
Low spenders
loom.comHigh spend4 pixels400 ads

Tracking Pixels

Marketo Munchkin (munchkin.marketo.net)Google Tag Manager (GTM-PNDSL7P)Atlassian Analytics (atl-global.atlassian.com)Amplitude (cdn.amplitude.com)

Ad Copy Patterns

Get Loom for free
Try for free
Contact Sales

Key Insight

Utilizes multiple analytics and marketing automation platforms, indicating a sophisticated tracking and engagement strategy. Strong focus on free trials and direct sales contact.

Ad Libraries

Google Ads Transparency400 ads
hippo.videoLow spend0 pixels

Ad Copy Patterns

Get a Demo
Sign Up for Free

Key Insight

Offers free sign-up and demos. The pricing text is not available, limiting further analysis of ad copy patterns.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

hippo.video

Key Differentiators

Loom offers comprehensive AI features like AI Video Summarization, AI Bug Report Generation, and AI Documentation Generation, which hippo.video lacks.
Loom provides robust video privacy controls and analytics, essential for secure and insightful video communication, features not available in hippo.video.
Loom includes mobile apps and collaboration integrations, enhancing accessibility and team productivity, which hippo.video does not offer.
Loom's core offering includes screen recording, cloud storage, and a screenshot tool, providing a more complete recording and sharing solution than hippo.video.
Loom offers advanced customization features like blurring sensitive information and custom backgrounds, which are absent in hippo.video.

Their Strengths

hippo.video offers AI Video Generation, a feature not present in Loom.
hippo.video provides Video Sharing, which is a core functionality.
hippo.video offers video editing, similar to Loom.

Pricing Comparison

Loom offers a free plan and tiered pricing starting at $18/month for Starter and $24/month for Pro, while hippo.video only lists a free plan.

Objection Handlers

“hippo.video offers AI Video Generation, which Loom doesn't.”
While hippo.video focuses on AI Video Generation, Loom excels in AI-powered productivity tools like AI Video Summarization, AI Bug Report Generation, and AI Documentation Generation, which are crucial for efficient team communication and workflows.
“hippo.video has a free plan, similar to Loom.”
Loom's free plan is robust, and our paid tiers offer significantly more features, including advanced AI capabilities, privacy controls, and analytics, providing greater value for growing teams and businesses.

Subject has, they don't

AI Video Generation
Video Sharing

They have, subject doesn't

AI Video Summarization
AI Bug Report Generation
AI Documentation Generation
Screen Recording
Transcriptions and Captions
Video Privacy Controls
Video Analytics
Mobile Apps
Collaboration Integrations
Blur Sensitive Information
Screenshot Tool
Cloud Storage
Custom Backgrounds
AI Usage Limits

How to use this

When selling against hippo.video, lead with the differentiators above and pre-empt the listed objections.

Loom offers a more comprehensive suite of AI-powered features for productivity, including summarization and documentation generation. Hippo.video's listed features are more limited, primarily focusing on video editing, which Loom also provides.

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