All kajabi.com competitors

kajabi.com vs passion.io

When considering Kajabi vs Passion.io, the core offerings diverge significantly. Kajabi, with its Starter plan at $149/month, provides a branded mobile app, AI content generation, and AI business tools. Passion.io, while also offering a branded mobile app, focuses on turning passion into a profitable mobile app with a Starter plan at $4,997 one-time. Passion.io's key differentiators include a mobile app builder with no coding required, recurring revenue via subscriptions, and an AI coach, but it lacks the broader AI content and business tools found in Kajabi. The pricing models are also vastly different, with Passion.io opting for high one-time payments.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#2
Subject rank
+94%
vs Market
2/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
kajabi.com
passion.io
Starteravg $77
kajabi.com
$149
month
passion.io
$4,997
one-time
Proavg $102
kajabi.com
$199
month
passion.io
$5,997
one-time
Businessavg $207
kajabi.com
$399
month
passion.io
$14,997
forever
Enterprise
kajabi.com
passion.io

Price Positioning

Where each company sits in every tier

Starter
$4 — $149
passion
$4
kajabi
$149
Pro
$5 — $199
passion
$5
kajabi
$199
Business
$14 — $399
passion
$14
kajabi
$399
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

24
Total features
42%
10
Subject has
14
Feature gaps
10
Unique to subject
Branded Mobile App
Mobile
kajabi.com
passion.io
AI Content Generation
AI
kajabi.com
passion.io
AI Business Tools
AI
kajabi.com
passion.io
Email Marketing Automation
Automation
kajabi.com
passion.io
Customizable Email Templates
Customization
kajabi.com
passion.io
Contact Import
Core
kajabi.com
passion.io
Payment Processing
Core
kajabi.com
passion.io
Affiliate Tools
Core
kajabi.com
passion.io
Automated Tax Handling
Automation
kajabi.com
passion.io
Landing Page Builder
Core
kajabi.com
passion.io
Drip Content
Customization
kajabi.com
passion.io
AI Coaching
AI
kajabi.com
passion.io
No-code App Builder
Core
kajabi.com
passion.io
On-Demand Content Hosting
Core
kajabi.com
passion.io
Interactive Courses
Core
kajabi.com
passion.io
Community Features
Collaboration
kajabi.com
passion.io
Offline Sync
Mobile
kajabi.com
passion.io
Push Notifications
Automation
kajabi.com
passion.io
Subscription Monetization
Admin
kajabi.com
passion.io
In-App Payments
Admin
kajabi.com
passion.io
App Analytics
Analytics
kajabi.com
passion.io
Goal Tracking
Core
kajabi.com
passion.io
Quizzes and Worksheets
Core
kajabi.com
passion.io
Live Streaming
Core
kajabi.com
passion.io

Coverage by category

Subject's feature adoption per area

Mobile
50%1/2
AI
67%2/3
Automation
67%2/3
Customization
50%1/2
Core
40%4/10
Collaboration
0%0/1
Admin
0%0/2
Analytics
0%0/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
K

kajabi.com

Subject
kajabi.com
Tagline

Turn what you know into what you're known for

Source →
Value Proposition

Kajabi provides everything you need to turn expertise into a real business, plus an AI business partner to help you build it.

Source →
ICP

Experts, solopreneurs, coaches, and creators looking to monetize their knowledge.

Source →
Key Differentiators

All-in-one platform replacing multiple tools, AI business partner, dedicated human support 24/7, branded mobile app, Kajabi Payments for lower fees.

Source →
3 additional messaging details
Social Proof
100K+ businesses, $11B+ earned by experts, 75M+ customers served, testimonials from Justin Welsh, Esther Perel, Brendon Burchard.
Source →
Tone of Voice
Empowering, expert-focused, growth-oriented, confident.
Source →
Primary CTA
Get Started — Save 50% (https://kajabi.com/pricing)
Source →
P

passion.io

passion.io
Tagline

Turn your passion into a profitable mobile app.

Source →
Value Proposition

Combine interactive content, communities, and features to create your own mobile app to unlock engagement and recurring revenue.

Source →
ICP

Coaches, personal trainers, brands, creators, influencers, educators, instructors

Source →
Key Differentiators

Mobile app builder (iOS, Android, Web), no coding required, recurring revenue via subscriptions, offline sync, AI coach

Source →
3 additional messaging details
Social Proof
15k+ apps launched, 2M+ paying app users, Trustpilot reviews, success stories (Nikki Bianco $291k/month)
Source →
Tone of Voice
Ambitious, empowering, results-oriented, innovative, direct
Source →
Primary CTA
Get Started Now (https://passion.io/signup)
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
13
Missing
22
Behind
0
Winning
24

Keyword Rankings

top 30 by volume
site i o368K/mo
kajabi.compassion.io#25
site io368K/mo
kajabi.compassion.io#25
kajabi50K/mo
kajabi.com#1passion.io
kajabi online course platform33K/mo
kajabi.com#1passion.io
handbrake compress video33K/mo
kajabi.com#10passion.io
handbrake video compressor33K/mo
kajabi.com#9passion.io
apple account developer22K/mo
kajabi.com#8passion.io
kajabi login15K/mo
kajabi.com#1passion.io
kajabi new login15K/mo
kajabi.com#1passion.io
a'b'/ab15K/mo
kajabi.com#9passion.io
how app create10K/mo
kajabi.compassion.io#21
video editing for beginners software7K/mo
kajabi.compassion.io#15
how much do youtube pay5K/mo
kajabi.com#11passion.io
analytics and insight4K/mo
kajabi.com#8passion.io
what are hosting sites4K/mo
kajabi.com#8passion.io
names for memes3K/mo
kajabi.com#4passion.io
meme name3K/mo
kajabi.com#5passion.io
kajabi pricing2K/mo
kajabi.com#1passion.io
passion dating2K/mo
kajabi.compassion.io#5
how many views on tiktok to get paid2K/mo
kajabi.com#4passion.io
earn money online $100 a day2K/mo
kajabi.compassion.io#7
my passion app2K/mo
kajabi.compassion.io#7
passion.com login2K/mo
kajabi.compassion.io#4
kajabi apps1K/mo
kajabi.com#3passion.io
passion dating site1K/mo
kajabi.compassion.io#2
video editors for beginners1K/mo
kajabi.compassion.io#8
email test send1K/mo
kajabi.com#3passion.io
make online classes1K/mo
kajabi.com#5passion.io
passion apps1K/mo
kajabi.compassion.io#2
app optimization tool1K/mo
kajabi.compassion.io#10

Winning Keywords

Subject leads
kajabi#150K
kajabi online course platform#133K
kajabi login#115K
kajabi new login#115K
kajabi pricing#12K
kajabi apps#31K
email test send#31K
newsletter subscriber#2880
what is kajabi#2880
kajabi experts#2720
kajabi community#2590
kajabi courses#1390

Content Gaps

Missed opportunities
passion dating
2K/mopassion.io #5
earn money online $100 a day
2K/mopassion.io #7
my passion app
2K/mopassion.io #7
passion.com login
2K/mopassion.io #4
passion dating site
1K/mopassion.io #2
video editors for beginners
1K/mopassion.io #8
passion apps
1K/mopassion.io #2
app optimization tool
1K/mopassion.io #10
passion i o
720/mopassion.io #1
passion io
720/mopassion.io #1
passion log in
720/mopassion.io #1
passion login
720/mopassion.io #1

Ad & paid strategy

How each competitor runs their paid acquisition.

0
High spenders
0
Medium spenders
2
Low spenders
kajabi.comLow spend0 pixels

Ad Copy Patterns

Get Started — Save 50%
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50% off Kajabi for 6 months. Limited time.
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Join our live Q&A.

Key Insight

Focuses on discounts and direct comparisons with competitors to attract new users, leveraging urgency and free trials.

passion.ioLow spend0 pixels

Ad Copy Patterns

Get Started Now
Start Now
Sign up for free
Get The Passion App Success Blueprint Now
Start Now

Key Insight

Emphasizes immediate action with 'Get Started Now' and 'Start Now' CTAs, along with free resources and blueprints to attract users.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

passion.io

Key Differentiators

Kajabi offers comprehensive AI Content Generation and AI Business Tools, which passion.io lacks.
Kajabi provides robust Email Marketing Automation and Customizable Email Templates, features not available in passion.io.
Kajabi includes essential core features like Contact Import, Payment Processing, and Affiliate Tools, which passion.io does not offer.
Kajabi offers a Branded Mobile App, giving creators a professional edge that passion.io doesn't match.
Kajabi provides Automated Tax Handling, simplifying financial management for creators, a feature absent in passion.io.

Their Strengths

passion.io excels in mobile app creation with its No-code App Builder and Branded Mobile App.
passion.io offers unique features like Offline Sync and Push Notifications for enhanced mobile engagement.
passion.io provides an AI Coach, a specific AI feature not present in Kajabi.

Pricing Comparison

Kajabi offers monthly subscription plans starting at $149/month, while passion.io primarily uses higher one-time payment models starting at $4,997.

Objection Handlers

passion.io offers a no-code app builder and branded mobile app, which seems very appealing.
Kajabi also offers a Branded Mobile App, and our platform provides a comprehensive suite of tools beyond just app building, including advanced AI and marketing automation, to truly scale your business.
passion.io has an AI Coach, does Kajabi offer similar AI support?
Kajabi provides broader AI capabilities with AI Content Generation and AI Business Tools to help you build and grow your business, rather than just an AI coach.
passion.io's one-time payment might be more cost-effective in the long run.
While passion.io has one-time payments, Kajabi's monthly subscription includes continuous updates, 24/7 support, and a full ecosystem of tools that evolve with your business, ensuring long-term value and growth without large upfront costs.

Subject has, they don't

Drip Content
AI Coaching
No-code App Builder
On-Demand Content Hosting
Interactive Courses
Community Features
Offline Sync
Push Notifications
Subscription Monetization
In-App Payments
App Analytics
Goal Tracking
Quizzes and Worksheets
Live Streaming

They have, subject doesn't

AI Content Generation
AI Business Tools
Email Marketing Automation
Customizable Email Templates
Contact Import
Branded Mobile App
Payment Processing
Affiliate Tools
Automated Tax Handling
Landing Page Builder

How to use this

When selling against passion.io, lead with the differentiators above and pre-empt the listed objections.

Kajabi offers a more integrated, AI-powered platform for diverse online business needs. Passion.io specializes in mobile app creation for subscription-based content, with a significantly higher upfront cost and a narrower feature set compared to Kajabi.

Start free