All hotjar.com competitors
hotjar.com vs smartlook.com
In the comparison of hotjar.com vs smartlook.com, both platforms offer Heatmaps, Session Replay, and Funnels Analysis. Smartlook positions itself as a combined quantitative + qualitative analytics platform, offering Mobile App Analytics, Integrations, and API Access, which are not listed for Hotjar. Smartlook's pricing includes a Free tier, with a Pro plan at $111/month and an Enterprise plan requiring contact. Hotjar, on the other hand, provides Surveys, User Testing, and AI Features, which Smartlook does not explicitly offer. Smartlook emphasizes ease of setup and adoption for growing teams.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#1
Subject rank
0%
vs Market
2/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | hotjar.comSubject | smartlook.com |
|---|---|---|
Free | $0 | Free |
Starter avg $49 | $49 month | — |
Pro avg $111 | Let's talk | $111 month |
Business | — | — |
Enterprise | Let's talk | Let's talk |
$XXLowest price
$XXHighest price
Subject brand
Free
hotjar.com
$0
smartlook.com
Free
Starteravg $49
hotjar.com
$49
month
smartlook.com
—
Proavg $111
hotjar.com
Let's talk
smartlook.com
$111
month
Business
hotjar.com
—
smartlook.com
—
Enterprise
hotjar.com
Let's talk
smartlook.com
Let's talk
Price Positioning
Where each company sits in every tier
Starter
$49 — $49
hotjar
$49
Pro
$111 — $111
smartlook
$111
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
18
Total features
56%
10
Subject has
8
Feature gaps
6
Unique to subject
Feature comparison matrix
18 features across 2 companies
| Feature | hotjar.com | smartlook.com |
|---|---|---|
Heatmaps Analytics | ||
Session Replay Analytics | ||
Funnels Analysis Analytics | ||
SurveysUnique Analytics | ||
User TestingUnique Analytics | ||
AI FeaturesUnique AI | ||
AI InsightsUnique AI | ||
Privacy ComplianceUnique Security | ||
Integrations Integrations | ||
Data PrivacyUnique Security | ||
Mobile App AnalyticsGap Mobile | ||
API AccessGap Integrations | ||
Web AnalyticsGap Analytics | ||
Error TrackingGap Analytics | ||
Events TrackingGap Analytics | ||
Cross-platform AnalyticsGap Analytics | ||
Privacy and SecurityGap Security | ||
Team CollaborationGap Collaboration |
Subject has
Competitor has
Missing
Heatmaps
Analytics
hotjar.com
smartlook.com
Session Replay
Analytics
hotjar.com
smartlook.com
Funnels Analysis
Analytics
hotjar.com
smartlook.com
Surveys
Analytics
hotjar.com
smartlook.com
User Testing
Analytics
hotjar.com
smartlook.com
AI Features
AI
hotjar.com
smartlook.com
AI Insights
AI
hotjar.com
smartlook.com
Privacy Compliance
Security
hotjar.com
smartlook.com
Integrations
Integrations
hotjar.com
smartlook.com
Data Privacy
Security
hotjar.com
smartlook.com
Mobile App Analytics
Mobile
hotjar.com
smartlook.com
API Access
Integrations
hotjar.com
smartlook.com
Web Analytics
Analytics
hotjar.com
smartlook.com
Error Tracking
Analytics
hotjar.com
smartlook.com
Events Tracking
Analytics
hotjar.com
smartlook.com
Cross-platform Analytics
Analytics
hotjar.com
smartlook.com
Privacy and Security
Security
hotjar.com
smartlook.com
Team Collaboration
Collaboration
hotjar.com
smartlook.com
Coverage by category
Subject's feature adoption per area
Analytics
56%5/9
AI
100%2/2
Security
67%2/3
Integrations
50%1/2
Mobile
0%0/1
Collaboration
0%0/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
H
hotjar.com
SubjectS
smartlook.com
Value Proposition
Smartlook is the only combined quantitative + qualitative analytics platform that’s actually easy for growing teams to set up and adopt.
Source →ICP
Growing teams, product managers, developers, UX designers, marketers, customer support specialists
Source →Key Differentiators
Combined quantitative + qualitative analytics, cross-platform (web and mobile), easy setup, 50+ integrations
Source →Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
15
Missing
24
Behind
0
Winning
18
Keyword Rankings
top 30 by volumeKeyword
hotjar.com
smartlook.com
hotjar15K/mo
#1
—
nps scale12K/mo
#16
—
crazyegg4K/mo
#7
—
churn rate4K/mo
—
#22
user ex4K/mo
—
#20
website tracking2K/mo
#3
—
conversion rate formula2K/mo
—
#16
heatmaps2K/mo
#4
—
heat maps for websites1K/mo
#1
—
heat maps website1K/mo
#1
—
heatmap for website1K/mo
#1
—
heatmap of website1K/mo
#1
—
heatmap site1K/mo
#1
—
heatmap web1K/mo
#1
—
heatmap website1K/mo
#1
—
web heat mapping1K/mo
#1
—
heat maps for website1K/mo
#3
—
web heat maps1K/mo
#3
—
smartlooks1K/mo
—
#1
heat map hotjar1K/mo
#1
—
hotjar heatmap1K/mo
#1
—
smart look1K/mo
—
#2
hotjar login590/mo
#1
—
web analytics free590/mo
—
#2
click through rate average590/mo
—
#9
heat maps software480/mo
—
#2
heatmap tools480/mo
—
#2
heatmap software480/mo
—
#3
free site analytics480/mo
—
#4
analytics for website free480/mo
—
#6
hotjar15K/mo
hotjar.com#1smartlook.com—
nps scale12K/mo
hotjar.com#16smartlook.com—
crazyegg4K/mo
hotjar.com#7smartlook.com—
churn rate4K/mo
hotjar.com—smartlook.com#22
user ex4K/mo
hotjar.com—smartlook.com#20
website tracking2K/mo
hotjar.com#3smartlook.com—
conversion rate formula2K/mo
hotjar.com—smartlook.com#16
heatmaps2K/mo
hotjar.com#4smartlook.com—
heat maps for websites1K/mo
hotjar.com#1smartlook.com—
heat maps website1K/mo
hotjar.com#1smartlook.com—
heatmap for website1K/mo
hotjar.com#1smartlook.com—
heatmap of website1K/mo
hotjar.com#1smartlook.com—
heatmap site1K/mo
hotjar.com#1smartlook.com—
heatmap web1K/mo
hotjar.com#1smartlook.com—
heatmap website1K/mo
hotjar.com#1smartlook.com—
web heat mapping1K/mo
hotjar.com#1smartlook.com—
heat maps for website1K/mo
hotjar.com#3smartlook.com—
web heat maps1K/mo
hotjar.com#3smartlook.com—
smartlooks1K/mo
hotjar.com—smartlook.com#1
heat map hotjar1K/mo
hotjar.com#1smartlook.com—
hotjar heatmap1K/mo
hotjar.com#1smartlook.com—
smart look1K/mo
hotjar.com—smartlook.com#2
hotjar login590/mo
hotjar.com#1smartlook.com—
web analytics free590/mo
hotjar.com—smartlook.com#2
click through rate average590/mo
hotjar.com—smartlook.com#9
heat maps software480/mo
hotjar.com—smartlook.com#2
heatmap tools480/mo
hotjar.com—smartlook.com#2
heatmap software480/mo
hotjar.com—smartlook.com#3
free site analytics480/mo
hotjar.com—smartlook.com#4
analytics for website free480/mo
hotjar.com—smartlook.com#6
Winning Keywords
Subject leadshotjar#115K
website tracking#32K
heat maps for websites#11K
heat maps website#11K
heatmap for website#11K
heatmap of website#11K
heatmap site#11K
heatmap web#11K
heatmap website#11K
web heat mapping#11K
heat maps for website#31K
web heat maps#31K
Content Gaps
Missed opportunitiessmartlooks
1K/mosmartlook.com #1
smart look
1K/mosmartlook.com #2
web analytics free
590/mosmartlook.com #2
click through rate average
590/mosmartlook.com #9
heat maps software
480/mosmartlook.com #2
heatmap tools
480/mosmartlook.com #2
heatmap software
480/mosmartlook.com #3
free site analytics
480/mosmartlook.com #4
analytics for website free
480/mosmartlook.com #6
session recording
260/mosmartlook.com #2
heatmap application
210/mosmartlook.com #1
heatmap app
210/mosmartlook.com #4
SEO Recommendations
Grounded in ranking dataCapture traffic for 'optimize conversion'
Hotjar is not ranking in the top 10 for 'optimize conversion' (search volume 301000), while LuckyOrange ranks at position 6 and Mouseflow at position 4. Create content targeting this keyword to capture potential traffic.
optimize conversion
Improve ranking for 'nps scale'
Hotjar ranks at position 16 for 'nps scale' (search volume 12100). Improving the ranking for this keyword could lead to increased traffic.
nps scale
Monitor Fullstory's ranking for 'user sessions'
Fullstory ranks at position 2 for 'user sessions' (search volume 9900). While Hotjar doesn't rank for this keyword, it's important to monitor Fullstory's position as it could indicate a content gap.
user sessions
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
0
Medium spenders
2
Low spenders
hotjar.comLow spend1 pixel
Tracking Pixels
Heap Analytics
Ad Copy Patterns
Get started free
Book a demo
No credit card required
Key Insight
Primarily relies on Heap Analytics for tracking, with a focus on free trials and demos for lead generation.
smartlook.comLow spend0 pixels
Ad Copy Patterns
Learn more
Contact Sales
Get a 1-to-1 demo
Try it free
No credit card required
Key Insight
Focuses on demos and free trials for lead generation. No explicit ad platform pixels detected.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
smartlook.com
Key Differentiators
Hotjar offers comprehensive Surveys and User Testing capabilities, which Smartlook lacks.
Hotjar provides advanced AI Features and AI Insights to help you go from insight to impact faster.
Hotjar prioritizes Privacy Compliance and Data Privacy, ensuring your data is handled securely and ethically.
Hotjar is part of Contentsquare and integrates with Heap, offering a more powerful experience intelligence platform.
Their Strengths
Smartlook offers Mobile App Analytics, which Hotjar does not currently provide.
Smartlook has API Access, allowing for more custom integrations.
Smartlook provides Web Analytics, Error Tracking, Events Tracking, and Cross-platform Analytics.
Smartlook emphasizes Team Collaboration and Privacy & Security features.
Pricing Comparison
Hotjar offers a free plan and a Starter plan at $49/month, while Smartlook also has a free plan and a Pro plan at $111/month.
Objection Handlers
“Smartlook offers Mobile App Analytics, which Hotjar doesn't.”
While Smartlook offers mobile app analytics, Hotjar focuses on providing deep insights for web experiences, including comprehensive user testing and AI-driven insights to optimize your website or web application effectively.
“Smartlook has API Access for custom integrations.”
Hotjar provides robust integrations with key platforms and our focus on AI features and user testing often provides more actionable insights directly within our platform, reducing the need for extensive custom API work for core analytics.
“Smartlook has Web Analytics and Error Tracking.”
Hotjar's strength lies in understanding user behavior through heatmaps, session replays, funnels, surveys, and user testing, which complements traditional web analytics by providing the 'why' behind the data. For error tracking, we integrate with tools that specialize in that area to give you a complete picture.
Subject has, they don't
Mobile App Analytics
API Access
Web Analytics
Error Tracking
Events Tracking
Cross-platform Analytics
Privacy and Security
Team Collaboration
They have, subject doesn't
Surveys
User Testing
AI Features
AI Insights
Privacy Compliance
Data Privacy
How to use this
When selling against smartlook.com, lead with the differentiators above and pre-empt the listed objections.
Smartlook excels in combined quantitative and qualitative analytics with mobile app support and integrations, whereas Hotjar focuses on user testing, surveys, and AI features for deeper qualitative insights.