All hotjar.com competitors
hotjar.com vs mouseflow.com
Analyzing hotjar.com vs mouseflow.com reveals both platforms offer core features like Heatmaps, Session Replay, and Funnels Analysis. Mouseflow distinguishes itself with 'Mina AI' for insights, a 100% recording rate, and a strong EU privacy approach. It also lists Reliability and User Journey Analytics, which Hotjar does not. Hotjar, conversely, provides Surveys, User Testing, and AI Features, which are not explicitly mentioned for Mouseflow. Pricing for Mouseflow starts at a Free tier, with a Starter plan at $25/month and a Pro plan at $109/month, offering a clear pricing structure compared to Hotjar's 'Let's talk' for Pro and Enterprise.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#2
Subject rank
+32%
vs Market
2/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | hotjar.comSubject | mouseflow.com |
|---|---|---|
Free | $0 | $0/month month |
Starter avg $37 | $49 month | $25/month month |
Pro avg $109 | Let's talk | $109/month month |
Business avg $319 | — | $319/month month |
Enterprise | Let's talk | Let's talk |
$XXLowest price
$XXHighest price
Subject brand
Free
hotjar.com
$0
mouseflow.com
$0/month
month
Starteravg $37
hotjar.com
$49
month
mouseflow.com
$25/month
month
Proavg $109
hotjar.com
Let's talk
mouseflow.com
$109/month
month
Businessavg $319
hotjar.com
—
mouseflow.com
$319/month
month
Enterprise
hotjar.com
Let's talk
mouseflow.com
Let's talk
Price Positioning
Where each company sits in every tier
Starter
$25 — $49
mouseflow
$25
hotjar
$49
Pro
$109 — $109
mouseflow
$109
Business
$319 — $319
mouseflow
$319
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
17
Total features
59%
10
Subject has
7
Feature gaps
6
Unique to subject
Feature comparison matrix
17 features across 2 companies
| Feature | hotjar.com | mouseflow.com |
|---|---|---|
Heatmaps Analytics | ||
Session Replay Analytics | ||
Funnels Analysis Analytics | ||
Surveys Analytics | ||
User TestingUnique Analytics | ||
AI FeaturesUnique AI | ||
AI InsightsUnique AI | ||
Privacy ComplianceUnique Security | ||
IntegrationsUnique Integrations | ||
ReliabilityGap Core | ||
Data PrivacyUnique Security | ||
Behavioral AnalyticsGap Analytics | ||
User Journey AnalyticsGap Analytics | ||
Form AnalyticsGap Analytics | ||
AI AssistantGap AI | ||
Developer DocumentationGap API | ||
PrivacyGap Security |
Subject has
Competitor has
Missing
Heatmaps
Analytics
hotjar.com
mouseflow.com
Session Replay
Analytics
hotjar.com
mouseflow.com
Funnels Analysis
Analytics
hotjar.com
mouseflow.com
Surveys
Analytics
hotjar.com
mouseflow.com
User Testing
Analytics
hotjar.com
mouseflow.com
AI Features
AI
hotjar.com
mouseflow.com
AI Insights
AI
hotjar.com
mouseflow.com
Privacy Compliance
Security
hotjar.com
mouseflow.com
Integrations
Integrations
hotjar.com
mouseflow.com
Reliability
Core
hotjar.com
mouseflow.com
Data Privacy
Security
hotjar.com
mouseflow.com
Behavioral Analytics
Analytics
hotjar.com
mouseflow.com
User Journey Analytics
Analytics
hotjar.com
mouseflow.com
Form Analytics
Analytics
hotjar.com
mouseflow.com
AI Assistant
AI
hotjar.com
mouseflow.com
Developer Documentation
API
hotjar.com
mouseflow.com
Privacy
Security
hotjar.com
mouseflow.com
Coverage by category
Subject's feature adoption per area
Analytics
63%5/8
AI
67%2/3
Security
67%2/3
Integrations
100%1/1
Core
0%0/1
API
0%0/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
H
hotjar.com
SubjectM
mouseflow.com
Value Proposition
Uncover your most costly UX issues and use AI-driven insights to guide you to the right fix fast.
Source →ICP
Digital marketing managers, e-commerce growth managers, UX leads, digital analytics specialists.
Source →Key Differentiators
Mina AI for insights, 100% recording rate, EU privacy approach, transparent pricing.
Source →Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
15
Missing
14
Behind
0
Winning
18
Keyword Rankings
top 30 by volumeKeyword
hotjar.com
mouseflow.com
optimize conversion301K/mo
—
#4
customer journeys301K/mo
—
#25
optimizing conversions301K/mo
—
#27
heatmap27K/mo
#4
#18
404 errors22K/mo
—
#15
conversion.rate optimization tools18K/mo
—
#19
conversion optimization tools18K/mo
—
#19
hotjar15K/mo
#1
—
nps scale12K/mo
#16
—
utm builder12K/mo
—
#14
crazyegg4K/mo
#7
—
website tracking2K/mo
#3
—
mouseflow2K/mo
—
#1
heat maps for websites1K/mo
#1
#4
heat maps website1K/mo
#1
—
heatmap for website1K/mo
#1
#3
heatmap of website1K/mo
#1
#5
heatmap site1K/mo
#1
#3
heatmap web1K/mo
#1
#3
heatmap website1K/mo
#1
—
web heat mapping1K/mo
#1
—
heat maps for website1K/mo
#3
—
web heat maps1K/mo
#3
#5
marketing for saas1K/mo
—
#2
marketing saas1K/mo
—
#2
software as a service marketing1K/mo
—
#4
heat map hotjar1K/mo
#1
—
hotjar heatmap1K/mo
#1
—
website journey1K/mo
—
#3
click maps1K/mo
—
#4
optimize conversion301K/mo
hotjar.com—mouseflow.com#4
customer journeys301K/mo
hotjar.com—mouseflow.com#25
optimizing conversions301K/mo
hotjar.com—mouseflow.com#27
heatmap27K/mo
hotjar.com#4mouseflow.com#18
404 errors22K/mo
hotjar.com—mouseflow.com#15
conversion.rate optimization tools18K/mo
hotjar.com—mouseflow.com#19
conversion optimization tools18K/mo
hotjar.com—mouseflow.com#19
hotjar15K/mo
hotjar.com#1mouseflow.com—
nps scale12K/mo
hotjar.com#16mouseflow.com—
utm builder12K/mo
hotjar.com—mouseflow.com#14
crazyegg4K/mo
hotjar.com#7mouseflow.com—
website tracking2K/mo
hotjar.com#3mouseflow.com—
mouseflow2K/mo
hotjar.com—mouseflow.com#1
heat maps for websites1K/mo
hotjar.com#1mouseflow.com#4
heat maps website1K/mo
hotjar.com#1mouseflow.com—
heatmap for website1K/mo
hotjar.com#1mouseflow.com#3
heatmap of website1K/mo
hotjar.com#1mouseflow.com#5
heatmap site1K/mo
hotjar.com#1mouseflow.com#3
heatmap web1K/mo
hotjar.com#1mouseflow.com#3
heatmap website1K/mo
hotjar.com#1mouseflow.com—
web heat mapping1K/mo
hotjar.com#1mouseflow.com—
heat maps for website1K/mo
hotjar.com#3mouseflow.com—
web heat maps1K/mo
hotjar.com#3mouseflow.com#5
marketing for saas1K/mo
hotjar.com—mouseflow.com#2
marketing saas1K/mo
hotjar.com—mouseflow.com#2
software as a service marketing1K/mo
hotjar.com—mouseflow.com#4
heat map hotjar1K/mo
hotjar.com#1mouseflow.com—
hotjar heatmap1K/mo
hotjar.com#1mouseflow.com—
website journey1K/mo
hotjar.com—mouseflow.com#3
click maps1K/mo
hotjar.com—mouseflow.com#4
Winning Keywords
Subject leadshotjar#115K
website tracking#32K
heat maps for websites#11K
heat maps website#11K
heatmap for website#11K
heatmap of website#11K
heatmap site#11K
heatmap web#11K
heatmap website#11K
web heat mapping#11K
heat maps for website#31K
web heat maps#31K
Content Gaps
Missed opportunitiesoptimize conversion
301K/momouseflow.com #4
mouseflow
2K/momouseflow.com #1
marketing for saas
1K/momouseflow.com #2
marketing saas
1K/momouseflow.com #2
software as a service marketing
1K/momouseflow.com #4
website journey
1K/momouseflow.com #3
click maps
1K/momouseflow.com #4
saas marketing strategies
480/momouseflow.com #1
SEO Recommendations
Grounded in ranking dataCapture traffic for 'optimize conversion'
Hotjar is not ranking in the top 10 for 'optimize conversion' (search volume 301000), while LuckyOrange ranks at position 6 and Mouseflow at position 4. Create content targeting this keyword to capture potential traffic.
optimize conversion
Improve ranking for 'nps scale'
Hotjar ranks at position 16 for 'nps scale' (search volume 12100). Improving the ranking for this keyword could lead to increased traffic.
nps scale
Monitor Fullstory's ranking for 'user sessions'
Fullstory ranks at position 2 for 'user sessions' (search volume 9900). While Hotjar doesn't rank for this keyword, it's important to monitor Fullstory's position as it could indicate a content gap.
user sessions
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
0
Medium spenders
2
Low spenders
hotjar.comLow spend1 pixel
Tracking Pixels
Heap Analytics
Ad Copy Patterns
Get started free
Book a demo
No credit card required
Key Insight
Primarily relies on Heap Analytics for tracking, with a focus on free trials and demos for lead generation.
mouseflow.comLow spend0 pixels
Ad Copy Patterns
Book a demo
Create Free Account
Free forever. No card required.
Start 14-day free trial
Contact sales
Key Insight
Emphasizes free accounts and trials, with direct calls to action for demos and account creation. No ad platform pixels detected.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
mouseflow.com
Key Differentiators
Hotjar offers User Testing, which Mouseflow lacks, providing deeper qualitative insights.
Hotjar provides more comprehensive AI features including AI Insights, while Mouseflow only lists an AI Assistant.
Hotjar prioritizes Privacy Compliance, Integrations, and Data Privacy, which Mouseflow does not explicitly offer.
Hotjar is part of Contentsquare and integrates with Heap, offering a powerful experience intelligence platform.
Their Strengths
Mouseflow offers Behavioral Analytics and User Journey Analytics, which Hotjar does not.
Mouseflow has an AI Assistant and Developer Documentation.
Mouseflow highlights a 100% recording rate and an EU privacy approach.
Pricing Comparison
Hotjar offers a free plan and a Starter plan at $49/month, while Mouseflow also has a free plan and a Starter plan at $25/month, making Mouseflow's entry-level paid plan cheaper.
Objection Handlers
“Mouseflow's Starter plan is cheaper than Hotjar's.”
While Mouseflow's Starter plan is less expensive, Hotjar's Starter plan at $49/month includes advanced features like User Testing and comprehensive AI Insights that Mouseflow doesn't offer at any tier, providing more value for understanding user behavior.
“Mouseflow has an AI Assistant and focuses on AI-driven insights.”
Hotjar also leverages AI with its AI Features and AI Insights, which go beyond just an assistant to provide deeper, actionable intelligence. We focus on helping you go from insight to impact, fast.
“Mouseflow offers Behavioral Analytics and User Journey Analytics.”
Hotjar's core strength lies in its comprehensive suite of tools like Heatmaps, Session Replay, Funnels, and Surveys, which collectively provide a robust understanding of user behavior and journeys, often negating the need for separate 'behavioral analytics' features by integrating these insights directly into our platform.
Subject has, they don't
Behavioral Analytics
User Journey Analytics
Form Analytics
AI Assistant
Developer Documentation
Reliability
Privacy
They have, subject doesn't
User Testing
AI Features
AI Insights
Privacy Compliance
Integrations
Data Privacy
How to use this
When selling against mouseflow.com, lead with the differentiators above and pre-empt the listed objections.
Mouseflow stands out with its AI-driven insights, 100% recording rate, and clear pricing, while Hotjar offers a broader suite of qualitative feedback tools and AI features.