All hotjar.com competitors
hotjar.com vs microsoft.com
A direct comparison of hotjar.com vs microsoft.com in the context of user experience analytics is challenging due to Microsoft's broad product ecosystem. While Hotjar is a dedicated analytics platform, Microsoft's offerings are vast and may include analytics capabilities within larger suites like Microsoft Clarity or Azure services, though specific UX analytics features like Heatmaps or Session Replay are not listed as core offerings for 'microsoft.com' in this context. Microsoft's value proposition centers on global scale, AI integration (Copilot), and cloud services, empowering every person and organization. Hotjar's focus is specifically on understanding and improving website/app experiences with tools like Heatmaps, Session Replay, and Surveys.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#1
Subject rank
0%
vs Market
1/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | hotjar.comSubject | microsoft.com |
|---|---|---|
Free | $0 | — |
Starter avg $49 | $49 month | — |
Pro | Let's talk | — |
Business | — | — |
Enterprise | Let's talk | — |
$XXLowest price
$XXHighest price
Subject brand
Free
hotjar.com
$0
microsoft.com
—
Starteravg $49
hotjar.com
$49
month
microsoft.com
—
Pro
hotjar.com
Let's talk
microsoft.com
—
Business
hotjar.com
—
microsoft.com
—
Enterprise
hotjar.com
Let's talk
microsoft.com
—
Price Positioning
Where each company sits in every tier
Starter
$49 — $49
hotjar
$49
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
21
Total features
48%
10
Subject has
11
Feature gaps
10
Unique to subject
Feature comparison matrix
21 features across 2 companies
| Feature | hotjar.com | microsoft.com |
|---|---|---|
HeatmapsUnique Analytics | ||
Session ReplayUnique Analytics | ||
Funnels AnalysisUnique Analytics | ||
SurveysUnique Analytics | ||
User TestingUnique Analytics | ||
AI FeaturesUnique AI | ||
AI InsightsUnique AI | ||
Privacy ComplianceUnique Security | ||
IntegrationsUnique Integrations | ||
Data PrivacyUnique Security | ||
AI SecurityGap AI | ||
Cloud SecurityGap Security | ||
Data Security & GovernanceGap Security | ||
Identity and Access Management (IAM)Gap Security | ||
Privacy & Risk ManagementGap Security | ||
Security OperationsGap Security | ||
Zero Trust SecurityGap Security | ||
Security Information and Event Management (SIEM)Gap Security | ||
ComplianceGap Security | ||
eDiscoveryGap Security | ||
AuditGap Security |
Subject has
Competitor has
Missing
Heatmaps
Analytics
hotjar.com
microsoft.com
Session Replay
Analytics
hotjar.com
microsoft.com
Funnels Analysis
Analytics
hotjar.com
microsoft.com
Surveys
Analytics
hotjar.com
microsoft.com
User Testing
Analytics
hotjar.com
microsoft.com
AI Features
AI
hotjar.com
microsoft.com
AI Insights
AI
hotjar.com
microsoft.com
Privacy Compliance
Security
hotjar.com
microsoft.com
Integrations
Integrations
hotjar.com
microsoft.com
Data Privacy
Security
hotjar.com
microsoft.com
AI Security
AI
hotjar.com
microsoft.com
Cloud Security
Security
hotjar.com
microsoft.com
Data Security & Governance
Security
hotjar.com
microsoft.com
Identity and Access Management (IAM)
Security
hotjar.com
microsoft.com
Privacy & Risk Management
Security
hotjar.com
microsoft.com
Security Operations
Security
hotjar.com
microsoft.com
Zero Trust Security
Security
hotjar.com
microsoft.com
Security Information and Event Management (SIEM)
Security
hotjar.com
microsoft.com
Compliance
Security
hotjar.com
microsoft.com
eDiscovery
Security
hotjar.com
microsoft.com
Audit
Security
hotjar.com
microsoft.com
Coverage by category
Subject's feature adoption per area
Analytics
100%5/5
AI
67%2/3
Security
17%2/12
Integrations
100%1/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
H
hotjar.com
SubjectM
microsoft.com
Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
15
Missing
24
Behind
0
Winning
18
Keyword Rankings
top 30 by volumeKeyword
hotjar.com
microsoft.com
chatppt124.0M/mo
—
#19
facebook101.0M/mo
—
#12
translation45.5M/mo
—
#5
translate45.5M/mo
—
#9
instagram30.4M/mo
—
#9
outlook9.1M/mo
—
#1
hotmail5.0M/mo
—
#1
bing5.0M/mo
—
#2
microsoft bing search5.0M/mo
—
#2
co pilot3.4M/mo
—
#1
co-pilot3.4M/mo
—
#1
copilot3.4M/mo
—
#1
log in on outlook2.2M/mo
—
#1
log into outlook2.2M/mo
—
#1
microsoft2.2M/mo
—
#1
outlook email2.2M/mo
—
#1
outlook login2.2M/mo
—
#1
hotmail login1.8M/mo
—
#1
onedrive1.5M/mo
—
#1
teams1.5M/mo
—
#1
bookings1.2M/mo
—
#1
image composite editor1.2M/mo
—
#1
word count on word1.2M/mo
—
#2
word count word1.2M/mo
—
#2
hotjar15K/mo
#1
—
nps scale12K/mo
#16
—
crazyegg4K/mo
#7
—
website tracking2K/mo
#3
—
heatmaps2K/mo
#4
—
heat maps for websites1K/mo
#1
—
chatppt124.0M/mo
hotjar.com—microsoft.com#19
facebook101.0M/mo
hotjar.com—microsoft.com#12
translation45.5M/mo
hotjar.com—microsoft.com#5
translate45.5M/mo
hotjar.com—microsoft.com#9
instagram30.4M/mo
hotjar.com—microsoft.com#9
outlook9.1M/mo
hotjar.com—microsoft.com#1
hotmail5.0M/mo
hotjar.com—microsoft.com#1
bing5.0M/mo
hotjar.com—microsoft.com#2
microsoft bing search5.0M/mo
hotjar.com—microsoft.com#2
co pilot3.4M/mo
hotjar.com—microsoft.com#1
co-pilot3.4M/mo
hotjar.com—microsoft.com#1
copilot3.4M/mo
hotjar.com—microsoft.com#1
log in on outlook2.2M/mo
hotjar.com—microsoft.com#1
log into outlook2.2M/mo
hotjar.com—microsoft.com#1
microsoft2.2M/mo
hotjar.com—microsoft.com#1
outlook email2.2M/mo
hotjar.com—microsoft.com#1
outlook login2.2M/mo
hotjar.com—microsoft.com#1
hotmail login1.8M/mo
hotjar.com—microsoft.com#1
onedrive1.5M/mo
hotjar.com—microsoft.com#1
teams1.5M/mo
hotjar.com—microsoft.com#1
bookings1.2M/mo
hotjar.com—microsoft.com#1
image composite editor1.2M/mo
hotjar.com—microsoft.com#1
word count on word1.2M/mo
hotjar.com—microsoft.com#2
word count word1.2M/mo
hotjar.com—microsoft.com#2
hotjar15K/mo
hotjar.com#1microsoft.com—
nps scale12K/mo
hotjar.com#16microsoft.com—
crazyegg4K/mo
hotjar.com#7microsoft.com—
website tracking2K/mo
hotjar.com#3microsoft.com—
heatmaps2K/mo
hotjar.com#4microsoft.com—
heat maps for websites1K/mo
hotjar.com#1microsoft.com—
Winning Keywords
Subject leadshotjar#115K
website tracking#32K
heat maps for websites#11K
heat maps website#11K
heatmap for website#11K
heatmap of website#11K
heatmap site#11K
heatmap web#11K
heatmap website#11K
web heat mapping#11K
heat maps for website#31K
web heat maps#31K
Content Gaps
Missed opportunitiestranslation
45.5M/momicrosoft.com #5
translate
45.5M/momicrosoft.com #9
instagram
30.4M/momicrosoft.com #9
outlook
9.1M/momicrosoft.com #1
hotmail
5.0M/momicrosoft.com #1
bing
5.0M/momicrosoft.com #2
microsoft bing search
5.0M/momicrosoft.com #2
co pilot
3.4M/momicrosoft.com #1
co-pilot
3.4M/momicrosoft.com #1
copilot
3.4M/momicrosoft.com #1
log in on outlook
2.2M/momicrosoft.com #1
log into outlook
2.2M/momicrosoft.com #1
SEO Recommendations
Grounded in ranking dataCapture traffic for 'optimize conversion'
Hotjar is not ranking in the top 10 for 'optimize conversion' (search volume 301000), while LuckyOrange ranks at position 6 and Mouseflow at position 4. Create content targeting this keyword to capture potential traffic.
optimize conversion
Improve ranking for 'nps scale'
Hotjar ranks at position 16 for 'nps scale' (search volume 12100). Improving the ranking for this keyword could lead to increased traffic.
nps scale
Monitor Fullstory's ranking for 'user sessions'
Fullstory ranks at position 2 for 'user sessions' (search volume 9900). While Hotjar doesn't rank for this keyword, it's important to monitor Fullstory's position as it could indicate a content gap.
user sessions
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
0
Medium spenders
2
Low spenders
hotjar.comLow spend1 pixel
Tracking Pixels
Heap Analytics
Ad Copy Patterns
Get started free
Book a demo
No credit card required
Key Insight
Primarily relies on Heap Analytics for tracking, with a focus on free trials and demos for lead generation.
microsoft.comLow spend0 pixels
Ad Copy Patterns
Try Copilot
Explore our commitments
Learn about Microsoft Cloud
Visit Microsoft Developer
Explore careers at Microsoft
Learn about diversity at Microsoft
Key Insight
Focuses on product exploration and career opportunities. No explicit ad platform pixels detected on the provided content.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
microsoft.com
Key Differentiators
Hotjar provides dedicated analytics tools like Heatmaps, Session Replay, and Funnels Analysis, which Microsoft does not offer.
Hotjar focuses on user behavior analytics, offering specific tools for understanding and improving website/app experiences.
Hotjar offers AI features and AI Insights specifically tailored for behavioral analytics, unlike Microsoft's broader AI offerings.
Hotjar's pricing model is transparent with a free tier and clear starter plans, whereas Microsoft's pricing for comparable services is not readily available.
Hotjar is trusted by 1.3+ million websites and apps, demonstrating strong social proof in its niche.
Their Strengths
Microsoft has a global scale and diverse product ecosystem, empowering a vast range of users and organizations.
Microsoft integrates AI (like Copilot) across its broad suite of products, offering wide-ranging AI capabilities.
Microsoft is strong in various security aspects, including AI Security, Cloud Security, and Identity and Access Management.
Microsoft has a strong commitment to sustainability and a visionary, inclusive tone of voice.
Pricing Comparison
Hotjar offers a free tier and a Starter plan at $49/month, while Microsoft does not publicly list comparable pricing for its services.
Objection Handlers
“Microsoft is a much larger company with more resources.”
While Microsoft is larger, Hotjar specializes in user experience analytics, providing focused and powerful tools that a generalist like Microsoft doesn't offer in this specific domain.
“Microsoft has strong AI capabilities.”
Hotjar's AI features are specifically designed for behavioral analytics, helping you go from insight to impact faster in understanding user behavior, which is a different focus than Microsoft's broad AI applications.
“Microsoft offers comprehensive security solutions.”
Hotjar prioritizes privacy compliance and data privacy within its analytics tools, ensuring your user data is handled responsibly, which is crucial for behavioral insights.
Subject has, they don't
AI Security
Cloud Security
Data Security & Governance
Identity and Access Management (IAM)
Privacy & Risk Management
Security Operations
Zero Trust Security
Security Information and Event Management (SIEM)
Compliance
eDiscovery
Audit
They have, subject doesn't
Heatmaps (Analytics)
Session Replay (Analytics)
Funnels Analysis (Analytics)
Surveys (Analytics)
User Testing (Analytics)
AI Features (AI)
AI Insights (AI)
Privacy Compliance (Security)
Integrations (Integrations)
Data Privacy (Security)
How to use this
When selling against microsoft.com, lead with the differentiators above and pre-empt the listed objections.
Hotjar is a specialized UX analytics platform, whereas Microsoft offers a vast ecosystem where analytics may be integrated, but not as a primary, dedicated UX tool.