All hotjar.com competitors

hotjar.com vs crazyegg.com

In a head-to-head comparison of hotjar.com vs crazyegg.com, both platforms offer Heatmaps and Session Replay, but their feature sets diverge significantly. Crazy Egg, one of the pioneers in heatmap technology, provides A/B Testing, Popup CTAs, and API Access, features not listed for Hotjar. Crazy Egg also offers AI-automated analysis and unlimited seats and domains. Hotjar, however, includes Surveys, User Testing, and AI Features, which Crazy Egg does not. Pricing for Crazy Egg ranges from a Free tier to an Enterprise plan at $599/month, with a Starter plan at $29/month, making it generally more transparent than Hotjar's 'Let's talk' for higher tiers.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#2
Subject rank
+26%
vs Market
2/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
hotjar.com
$0
crazyegg.com
Starteravg $39
hotjar.com
$49
month
crazyegg.com
$29
month
Proavg $99
hotjar.com
Let's talk
crazyegg.com
$99
month
Businessavg $249
hotjar.com
crazyegg.com
$249
month
Enterpriseavg $599
hotjar.com
Let's talk
crazyegg.com
$599
month

Price Positioning

Where each company sits in every tier

Starter
$29 — $49
crazyegg
$29
hotjar
$49
Pro
$99 — $99
crazyegg
$99
Business
$249 — $249
crazyegg
$249
Enterprise
$599 — $599
crazyegg
$599
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

17
Total features
59%
10
Subject has
7
Feature gaps
5
Unique to subject
Heatmaps
Analytics
hotjar.com
crazyegg.com
Session Replay
Analytics
hotjar.com
crazyegg.com
Funnels Analysis
Analytics
hotjar.com
crazyegg.com
A/B Testing
Core
hotjar.com
crazyegg.com
Surveys
Analytics
hotjar.com
crazyegg.com
User Testing
Analytics
hotjar.com
crazyegg.com
AI Features
AI
hotjar.com
crazyegg.com
AI Insights
AI
hotjar.com
crazyegg.com
Privacy Compliance
Security
hotjar.com
crazyegg.com
Integrations
Integrations
hotjar.com
crazyegg.com
Data Privacy
Security
hotjar.com
crazyegg.com
API Access
Integrations
hotjar.com
crazyegg.com
Web Analytics
Analytics
hotjar.com
crazyegg.com
Popup CTAs
Core
hotjar.com
crazyegg.com
Error Tracking
Analytics
hotjar.com
crazyegg.com
Unlimited Team Members
Collaboration
hotjar.com
crazyegg.com
Unlimited Domains
Admin
hotjar.com
crazyegg.com

Coverage by category

Subject's feature adoption per area

Analytics
71%5/7
Core
0%0/2
AI
100%2/2
Security
100%2/2
Integrations
50%1/2
Collaboration
0%0/1
Admin
0%0/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
H

hotjar.com

Subject
hotjar.com
Value Proposition

Go from insight to impact, fast, with easy-to-use tools to understand and improve your website or app.

Source →
Tagline

Hotjar has evolved into something more powerful

Source →
ICP

Teams looking to understand and improve website/app experiences.

Source →
Key Differentiators

Part of Contentsquare, integrated with Heap, offering a powerful experience intelligence platform.

Source →
3 additional messaging details
Social Proof
Trusted by 1.3+ million websites and apps in 180+ countries.
Source →
Tone of Voice
Empowering, collaborative, forward-looking, professional.
Source →
Primary CTA
Get started free (https://www.hotjar.com/signup/)
Source →
C

crazyegg.com

crazyegg.com
Value Proposition

Understand how people interact with your website to improve user experience and drive conversions.

Source →
Tagline

See what's wrong with your website.

Source →
ICP

Website owners, agencies, e-commerce, lead generation, education, enterprise.

Source →
Key Differentiators

One of the first heatmap technologies, unlimited seats and domains, AI-automated analysis.

Source →
3 additional messaging details
Social Proof
Used by over 449,000 websites worldwide, customer testimonials.
Source →
Tone of Voice
Direct, problem-solving, accessible, practical.
Source →
Primary CTA
Start your 30-day FREE trial (https://www.crazyegg.com/signup)
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
15
Missing
23
Behind
1
Winning
17

Keyword Rankings

top 30 by volume
google voice1.5M/mo
hotjar.comcrazyegg.com#25
paycom550K/mo
hotjar.comcrazyegg.com#19
ab testing301K/mo
hotjar.comcrazyegg.com#12
a-b testing301K/mo
hotjar.comcrazyegg.com#29
build website with wix201K/mo
hotjar.comcrazyegg.com#8
wix website building201K/mo
hotjar.comcrazyegg.com#7
hostinger201K/mo
hotjar.comcrazyegg.com#7
wix make a website201K/mo
hotjar.comcrazyegg.com#7
make a website with wix165K/mo
hotjar.comcrazyegg.com#15
create wix website165K/mo
hotjar.comcrazyegg.com#19
how can you record a call on an iphone61K/mo
hotjar.comcrazyegg.com#10
how can i record a call on iphone61K/mo
hotjar.comcrazyegg.com#15
website on wix33K/mo
hotjar.comcrazyegg.com#4
aliexpress review22K/mo
hotjar.comcrazyegg.com#8
reviews aliexpress website22K/mo
hotjar.comcrazyegg.com#8
reviews on aliexpress website22K/mo
hotjar.comcrazyegg.com#11
hotjar15K/mo
hotjar.com#1crazyegg.com
nps scale12K/mo
hotjar.com#16crazyegg.com
creating a wix website12K/mo
hotjar.comcrazyegg.com#6
create a wix website12K/mo
hotjar.comcrazyegg.com#7
creating a website with wix12K/mo
hotjar.comcrazyegg.com#8
namecheap domain name10K/mo
hotjar.comcrazyegg.com#8
fax machine how to8K/mo
hotjar.comcrazyegg.com#6
clicky5K/mo
hotjar.comcrazyegg.com#5
crazyegg4K/mo
hotjar.com#7crazyegg.com#1
crazy egg4K/mo
hotjar.comcrazyegg.com#1
website tracking2K/mo
hotjar.com#3crazyegg.com
heatmaps2K/mo
hotjar.com#4crazyegg.com
heat maps for websites1K/mo
hotjar.com#1crazyegg.com
heat maps website1K/mo
hotjar.com#1crazyegg.com

Winning Keywords

Subject leads
hotjar#115K
website tracking#32K
heat maps for websites#11K
heat maps website#11K
heatmap for website#11K
heatmap of website#11K
heatmap site#11K
heatmap web#11K
heatmap website#11K
web heat mapping#11K
heat maps for website#31K
web heat maps#31K

Content Gaps

Missed opportunities
build website with wix
201K/mocrazyegg.com #8
wix website building
201K/mocrazyegg.com #7
hostinger
201K/mocrazyegg.com #7
wix make a website
201K/mocrazyegg.com #7
how can you record a call on an iphone
61K/mocrazyegg.com #10
website on wix
33K/mocrazyegg.com #4
aliexpress review
22K/mocrazyegg.com #8
reviews aliexpress website
22K/mocrazyegg.com #8
creating a wix website
12K/mocrazyegg.com #6
create a wix website
12K/mocrazyegg.com #7
creating a website with wix
12K/mocrazyegg.com #8
namecheap domain name
10K/mocrazyegg.com #8

SEO Recommendations

Grounded in ranking data
Capture traffic for 'optimize conversion'
Hotjar is not ranking in the top 10 for 'optimize conversion' (search volume 301000), while LuckyOrange ranks at position 6 and Mouseflow at position 4. Create content targeting this keyword to capture potential traffic.
optimize conversion
Improve ranking for 'nps scale'
Hotjar ranks at position 16 for 'nps scale' (search volume 12100). Improving the ranking for this keyword could lead to increased traffic.
nps scale
Monitor Fullstory's ranking for 'user sessions'
Fullstory ranks at position 2 for 'user sessions' (search volume 9900). While Hotjar doesn't rank for this keyword, it's important to monitor Fullstory's position as it could indicate a content gap.
user sessions

Ad & paid strategy

How each competitor runs their paid acquisition.

1
High spenders
0
Medium spenders
1
Low spenders
hotjar.comLow spend1 pixel

Tracking Pixels

Heap Analytics

Ad Copy Patterns

Get started free
Book a demo
No credit card required

Key Insight

Primarily relies on Heap Analytics for tracking, with a focus on free trials and demos for lead generation.

crazyegg.comHigh spend7 pixels62 ads

Tracking Pixels

HoneybadgerFacebook PixelDripGoogle Ads (gtag AW-1006334251)Crazy Egg Tracking ScriptGoogle Analytics (gtag UA-30841-9)Google Tag Manager (GTM-MS6FB4C)

Retargeting Signals

Facebook custom conversions (fbq('track', 'PageView'))
Google Ads conversion tracking (gtag('config', 'AW-1006334251'))

Ad Copy Patterns

Start your 30-day FREE trial
Cancel anytime
Request a personalized demo
Contact Sales

Key Insight

Extensive use of multiple tracking pixels and conversion tracking, indicating a high investment in paid advertising and retargeting efforts, with a strong emphasis on free trials.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

crazyegg.com

Key Differentiators

Hotjar offers User Testing, which Crazy Egg lacks, providing deeper qualitative insights.
Hotjar provides advanced AI Features and AI Insights for smarter analysis, a capability Crazy Egg does not offer.
Hotjar prioritizes Privacy Compliance and Data Privacy, offering robust security features not present in Crazy Egg.
Hotjar's value proposition focuses on going from insight to impact fast, with easy-to-use tools for website or app improvement, while Crazy Egg focuses on understanding interactions to improve UX and conversions.
Hotjar is part of Contentsquare and integrates with Heap, offering a powerful experience intelligence platform.

Their Strengths

Crazy Egg has a longer history as one of the first heatmap technologies.
Crazy Egg offers unlimited team members and unlimited domains in some plans.
Crazy Egg provides A/B Testing and Web Analytics, which Hotjar does not currently offer.

Pricing Comparison

Hotjar offers a free plan and a Starter plan at $49/month, while Crazy Egg's Starter plan is $29/month, but Hotjar includes more advanced analytics and AI features.

Objection Handlers

Crazy Egg is cheaper for their Starter plan.
While Crazy Egg's Starter plan is less expensive, Hotjar's Starter plan at $49/month includes advanced features like Surveys, User Testing, and AI capabilities that Crazy Egg does not offer at any tier, providing more value for your investment.
Crazy Egg offers unlimited team members and domains.
Hotjar focuses on providing powerful, actionable insights for teams to improve their website or app experience. While Crazy Egg offers unlimited team members and domains, Hotjar's robust analytics, AI features, and privacy compliance ensure your team gets the most impactful data, regardless of the number of users or domains.
Crazy Egg has A/B Testing and Web Analytics.
Hotjar excels in understanding user behavior through heatmaps, session replays, and surveys, providing deep qualitative and quantitative insights. While Crazy Egg offers A/B testing and web analytics, Hotjar's focus on experience intelligence allows for a more holistic understanding of user journeys, which can then inform your A/B testing strategies on other platforms.

Subject has, they don't

A/B Testing
Web Analytics
Popup CTAs
Error Tracking
Unlimited Team Members
Unlimited Domains
API Access

They have, subject doesn't

User Testing
AI Features
AI Insights
Privacy Compliance
Data Privacy

How to use this

When selling against crazyegg.com, lead with the differentiators above and pre-empt the listed objections.

Crazy Egg offers a more feature-rich solution for A/B testing and pop-up CTAs with transparent pricing, while Hotjar focuses on a broader range of qualitative feedback and AI-powered insights.

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