All hex.tech competitors
hex.tech vs mode.com
Comparing hex.tech vs mode.com reveals different approaches to business intelligence. Hex.tech is "The AI Analytics Platform for your whole team," emphasizing agentic analytics and conversational self-serve BI. Mode.com, on the other hand, is "Business Intelligence built around data teams," positioning itself as a central hub for analysis that unites data and business teams. While hex.tech offers Agentic Notebooks, Conversational Self-Serve BI, and Agentic Workflows, Mode.com highlights its intelligence layer for the data stack, ad hoc analysis, advanced analytics, and custom data apps. Both platforms offer a Free tier, but specific pricing for Mode.com's Starter and Pro tiers is not provided, whereas hex.tech offers a Starter plan at $36/month and a Pro plan at $75/month. Mode.com does feature an SQL Editor, a capability also present in hex.tech.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#1
Subject rank
0%
vs Market
1/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | hex.techSubject | mode.com |
|---|---|---|
Free | Free | — |
Starter avg $36 | $36 month | — |
Pro avg $75 | $75 month | — |
Business | — | — |
Enterprise | Custom | — |
$XXLowest price
$XXHighest price
Subject brand
Free
hex.tech
Free
mode.com
—
Starteravg $36
hex.tech
$36
month
mode.com
—
Proavg $75
hex.tech
$75
month
mode.com
—
Business
hex.tech
—
mode.com
—
Enterprise
hex.tech
Custom
mode.com
—
Price Positioning
Where each company sits in every tier
Starter
$36 — $36
hex
$36
Pro
$75 — $75
hex
$75
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
25
Total features
56%
14
Subject has
11
Feature gaps
12
Unique to subject
Feature comparison matrix
25 features across 2 companies
| Feature | hex.tech | mode.com |
|---|---|---|
Agentic NotebooksUnique AI | ||
Conversational Self-Serve BIUnique AI | ||
Agentic WorkflowsUnique AI | ||
Semantic LayerUnique AI | ||
Exploratory AnalysisUnique Analytics | ||
Embedded AnalyticsUnique Analytics | ||
Interactive Dashboards Analytics | ||
Data Source ConnectivityUnique Integrations | ||
API AccessUnique API | ||
Hex CLIUnique Admin | ||
Databricks IntegrationUnique Integrations | ||
SQL Editor Core | ||
Python Package Library SupportUnique Core | ||
File UploadUnique Core | ||
Ad Hoc AnalysisGap Analytics | ||
Advanced AnalyticsGap Analytics | ||
Self-Serve ReportingGap Analytics | ||
Custom Data AppsGap Customization | ||
Integrated NotebooksGap Core | ||
Visual ExplorerGap Analytics | ||
AI AssistGap AI | ||
SecurityGap Security | ||
IntegrationsGap Integrations | ||
Explorable, Reusable DatasetsGap Core | ||
Real-time CollaborationGap Collaboration |
Subject has
Competitor has
Missing
Agentic Notebooks
AI
hex.tech
mode.com
Conversational Self-Serve BI
AI
hex.tech
mode.com
Agentic Workflows
AI
hex.tech
mode.com
Semantic Layer
AI
hex.tech
mode.com
Exploratory Analysis
Analytics
hex.tech
mode.com
Embedded Analytics
Analytics
hex.tech
mode.com
Interactive Dashboards
Analytics
hex.tech
mode.com
Data Source Connectivity
Integrations
hex.tech
mode.com
API Access
API
hex.tech
mode.com
Hex CLI
Admin
hex.tech
mode.com
Databricks Integration
Integrations
hex.tech
mode.com
SQL Editor
Core
hex.tech
mode.com
Python Package Library Support
Core
hex.tech
mode.com
File Upload
Core
hex.tech
mode.com
Ad Hoc Analysis
Analytics
hex.tech
mode.com
Advanced Analytics
Analytics
hex.tech
mode.com
Self-Serve Reporting
Analytics
hex.tech
mode.com
Custom Data Apps
Customization
hex.tech
mode.com
Integrated Notebooks
Core
hex.tech
mode.com
Visual Explorer
Analytics
hex.tech
mode.com
AI Assist
AI
hex.tech
mode.com
Security
Security
hex.tech
mode.com
Integrations
Integrations
hex.tech
mode.com
Explorable, Reusable Datasets
Core
hex.tech
mode.com
Real-time Collaboration
Collaboration
hex.tech
mode.com
Coverage by category
Subject's feature adoption per area
AI
80%4/5
Analytics
43%3/7
Integrations
67%2/3
API
100%1/1
Admin
100%1/1
Core
60%3/5
Customization
0%0/1
Security
0%0/1
Collaboration
0%0/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
H
hex.tech
SubjectM
mode.com
Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
16
Missing
22
Behind
0
Winning
22
Keyword Rankings
top 30 by volumeKeyword
hex.tech
mode.com
mode ai2.2M/mo
—
#11
mode91K/mo
—
#2
hex coding61K/mo
#2
—
hex50K/mo
#1
—
hex not50K/mo
#11
—
what is mode33K/mo
—
#10
format sql12K/mo
#6
—
what does is null mean10K/mo
—
#10
violin plots8K/mo
—
#5
violinplot8K/mo
—
#12
mode mode7K/mo
—
#13
sql for like5K/mo
—
#8
what is hex4K/mo
#2
—
sales development representative4K/mo
#7
—
hex text4K/mo
#6
—
outer joins4K/mo
—
#3
outer join in sql4K/mo
—
#5
hex charts3K/mo
#2
—
hex pricing2K/mo
#1
—
hex valuation2K/mo
#1
—
data modeling tools2K/mo
#2
—
tools for data modeling2K/mo
#2
—
datasets with outliers2K/mo
#2
—
python visualization2K/mo
—
#2
mode data set2K/mo
—
#3
hex careers1K/mo
#1
—
hex technologies1K/mo
#1
—
data analytic techniques1K/mo
#3
—
discovery database1K/mo
—
#3
enterprise account executive1K/mo
#4
—
mode ai2.2M/mo
hex.tech—mode.com#11
mode91K/mo
hex.tech—mode.com#2
hex coding61K/mo
hex.tech#2mode.com—
hex50K/mo
hex.tech#1mode.com—
hex not50K/mo
hex.tech#11mode.com—
what is mode33K/mo
hex.tech—mode.com#10
format sql12K/mo
hex.tech#6mode.com—
what does is null mean10K/mo
hex.tech—mode.com#10
violin plots8K/mo
hex.tech—mode.com#5
violinplot8K/mo
hex.tech—mode.com#12
mode mode7K/mo
hex.tech—mode.com#13
sql for like5K/mo
hex.tech—mode.com#8
what is hex4K/mo
hex.tech#2mode.com—
sales development representative4K/mo
hex.tech#7mode.com—
hex text4K/mo
hex.tech#6mode.com—
outer joins4K/mo
hex.tech—mode.com#3
outer join in sql4K/mo
hex.tech—mode.com#5
hex charts3K/mo
hex.tech#2mode.com—
hex pricing2K/mo
hex.tech#1mode.com—
hex valuation2K/mo
hex.tech#1mode.com—
data modeling tools2K/mo
hex.tech#2mode.com—
tools for data modeling2K/mo
hex.tech#2mode.com—
datasets with outliers2K/mo
hex.tech#2mode.com—
python visualization2K/mo
hex.tech—mode.com#2
mode data set2K/mo
hex.tech—mode.com#3
hex careers1K/mo
hex.tech#1mode.com—
hex technologies1K/mo
hex.tech#1mode.com—
data analytic techniques1K/mo
hex.tech#3mode.com—
discovery database1K/mo
hex.tech—mode.com#3
enterprise account executive1K/mo
hex.tech#4mode.com—
Winning Keywords
Subject leadshex coding#261K
hex#150K
what is hex#24K
hex charts#23K
hex pricing#12K
hex valuation#12K
data modeling tools#22K
tools for data modeling#22K
datasets with outliers#22K
hex careers#11K
hex technologies#11K
data analytic techniques#31K
Content Gaps
Missed opportunitiesmode
91K/momode.com #2
what is mode
33K/momode.com #10
what does is null mean
10K/momode.com #10
violin plots
8K/momode.com #5
sql for like
5K/momode.com #8
outer joins
4K/momode.com #3
outer join in sql
4K/momode.com #5
python visualization
2K/momode.com #2
mode data set
2K/momode.com #3
discovery database
1K/momode.com #3
mode analysis
1K/momode.com #2
mode analytics
1K/momode.com #1
SEO Recommendations
Grounded in ranking dataDefend #1 ranking for 'hex' against emerging competitors
Hex.tech ranks #1 for 'hex' (49500 volume), but needs to maintain content freshness and authority as other competitors target this valuable keyword.
hex
Target 'business intelligence platform' content gap
Databricks.com and Tableau.com rank in the top 10 for 'business intelligence platform' (165000 volume), while hex.tech does not rank. Create content addressing this topic to capture relevant traffic.
business intelligence platform
Improve ranking for 'hex not'
Hex.tech ranks 11 for 'hex not' (49500 volume). Improving content and internal linking could help move this keyword into the top 10.
hex not
Address the 'metrics' content gap
Metabase.com and Holistics.io rank for 'metrics' (60500 volume), while hex.tech does not rank. Creating content around this keyword could drive relevant traffic.
metrics
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
0
Medium spenders
2
Low spenders
hex.techLow spend0 pixels
Ad Copy Patterns
Get started for free
Request a demo
Key Insight
Focus on free trials and demo requests for lead generation.
mode.comLow spend0 pixels
Ad Copy Patterns
Try for free
Request demo
Save your seat
Key Insight
Promotes free trials, demo requests, and webinar registrations.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
mode.com
Key Differentiators
Hex offers comprehensive AI capabilities like Agentic Notebooks, Conversational Self-Serve BI, and a Semantic Layer, which mode.com lacks.
Hex provides a truly integrated platform for analytics, combining AI, SQL, and Python in one connected system, unlike mode.com's more siloed approach.
Hex empowers your entire team with AI governance and conversational self-serve analytics, making trusted insights accessible to everyone, not just data teams.
Hex provides robust data source connectivity and a Hex CLI for advanced administration, features not available in mode.com.
Their Strengths
mode.com has a strong focus on ad hoc analysis and advanced analytics.
mode.com offers custom data apps and integrated notebooks.
mode.com emphasizes real-time collaboration and explorable, reusable datasets.
Pricing Comparison
Hex offers clear tiered pricing starting from Free, Starter ($36/month), and Pro ($75/month), while mode.com does not publicly list comparable tiered pricing.
Objection Handlers
“mode.com offers custom data apps, which Hex doesn't seem to have.”
While mode.com focuses on custom data apps, Hex provides a more holistic AI analytics platform with Agentic Notebooks and Conversational Self-Serve BI, allowing for dynamic and interactive data exploration and insights that can be tailored to various business needs without requiring extensive custom app development.
“mode.com has a strong emphasis on ad hoc analysis and advanced analytics.”
Hex excels in exploratory analysis and provides a powerful SQL editor and Python package library support, enabling advanced analytics. Our AI features like Agentic Notebooks further enhance ad hoc analysis by making it more intuitive and accessible for a wider range of users.
“mode.com is used by 50% of Fortune 500 companies, indicating strong social proof.”
Hex is rapidly gaining traction with innovative companies like Notion, demonstrating our ability to deliver significant value. Our focus on cutting-edge AI analytics and empowering the entire business with data insights positions us as a forward-thinking solution for modern enterprises.
Subject has, they don't
Ad Hoc Analysis
Advanced Analytics
Self-Serve Reporting
Custom Data Apps
Integrated Notebooks
Visual Explorer
AI Assist
Security
Integrations
Explorable, Reusable Datasets
Real-time Collaboration
They have, subject doesn't
Agentic Notebooks (AI)
Conversational Self-Serve BI (AI)
Semantic Layer (AI)
Exploratory Analysis (Analytics)
Embedded Analytics (Analytics)
Data Source Connectivity (Integrations)
API Access (API)
Agentic Workflows (AI)
Hex CLI (Admin)
Databricks Integration (Integrations)
Python Package Library Support (Core)
File Upload (Core)
How to use this
When selling against mode.com, lead with the differentiators above and pre-empt the listed objections.
Hex.tech focuses on AI-driven, team-wide analytics with clear pricing, while Mode.com emphasizes a central BI hub for data teams with a focus on advanced analytics and custom applications, with less transparent pricing.