All figma.com competitors
figma.com vs penpot.app
In the figma.com vs penpot.app comparison, the key differentiator is the open-source nature of Penpot. Penpot is an open-source design platform emphasizing scalable collaboration and bridging the gap between designers and developers, offering a free tier and a Starter plan at $7/user/month. Figma, while also highly collaborative, is a proprietary platform that integrates a wide array of AI-powered features for code generation, asset production, and prototyping. Penpot boasts full-stack design capabilities, 1:1 CSS/HTML/SVG/JSON export, and design tokens, appealing to those who value transparency and self-hosting options. Figma's strength lies in its comprehensive AI toolkit and established plugin ecosystem, while Penpot offers a compelling alternative for open-source advocates and teams requiring specific export functionalities.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#2
Subject rank
-25%
vs Market
2/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | figma.comSubject | penpot.app |
|---|---|---|
Free | Free | $0 / user / month month |
Starter avg $12 | $16 month | $7 / user / month month |
Pro avg $503 | $55 month | $950 / month month |
Business | — | — |
Enterprise | Contact sales | — |
$XXLowest price
$XXHighest price
Subject brand
Free
figma.com
Free
penpot.app
$0 / user / month
month
Starteravg $12
figma.com
$16
month
penpot.app
$7 / user / month
month
Proavg $503
figma.com
$55
month
penpot.app
$950 / month
month
Business
figma.com
—
penpot.app
—
Enterprise
figma.com
Contact sales
penpot.app
—
Price Positioning
Where each company sits in every tier
Starter
$7 — $16
penpot
$7
figma
$16
Pro
$55 — $950
figma
$55
penpot
$950
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
22
Total features
55%
12
Subject has
10
Feature gaps
12
Unique to subject
Feature comparison matrix
22 features across 2 companies
| Feature | figma.com | penpot.app |
|---|---|---|
AI-powered Code GenerationUnique AI | ||
AI-powered Asset ProductionUnique AI | ||
AI-powered Website PublishingUnique AI | ||
AI-powered App BuilderUnique AI | ||
AI-powered Prototype GeneratorUnique AI | ||
AI-powered Wireframe GeneratorUnique AI | ||
AI-powered Banner MakerUnique AI | ||
AI-powered Ad MakerUnique AI | ||
AI Coding Tool IntegrationUnique Integrations | ||
Design to Code TranslationUnique Core | ||
Customizable TemplatesUnique Customization | ||
Plugin EcosystemUnique Integrations | ||
API AccessGap API | ||
Self-HostingGap Security | ||
Free Plan FeaturesGap Core | ||
AI WorkflowsGap AI | ||
Plugin SystemGap Integrations | ||
Design TokensGap Customization | ||
Code InspectionGap Core | ||
WebhooksGap Integrations | ||
API Access TokensGap API | ||
Open SourceGap Core |
Subject has
Competitor has
Missing
AI-powered Code Generation
AI
figma.com
penpot.app
AI-powered Asset Production
AI
figma.com
penpot.app
AI-powered Website Publishing
AI
figma.com
penpot.app
AI-powered App Builder
AI
figma.com
penpot.app
AI-powered Prototype Generator
AI
figma.com
penpot.app
AI-powered Wireframe Generator
AI
figma.com
penpot.app
AI-powered Banner Maker
AI
figma.com
penpot.app
AI-powered Ad Maker
AI
figma.com
penpot.app
AI Coding Tool Integration
Integrations
figma.com
penpot.app
Design to Code Translation
Core
figma.com
penpot.app
Customizable Templates
Customization
figma.com
penpot.app
Plugin Ecosystem
Integrations
figma.com
penpot.app
API Access
API
figma.com
penpot.app
Self-Hosting
Security
figma.com
penpot.app
Free Plan Features
Core
figma.com
penpot.app
AI Workflows
AI
figma.com
penpot.app
Plugin System
Integrations
figma.com
penpot.app
Design Tokens
Customization
figma.com
penpot.app
Code Inspection
Core
figma.com
penpot.app
Webhooks
Integrations
figma.com
penpot.app
API Access Tokens
API
figma.com
penpot.app
Open Source
Core
figma.com
penpot.app
Coverage by category
Subject's feature adoption per area
AI
89%8/9
Integrations
50%2/4
Core
25%1/4
Customization
50%1/2
API
0%0/2
Security
0%0/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
F
figma.com
SubjectP
penpot.app
Value Proposition
Penpot is the open-source design platform for teams that need scalable collaboration and bridges the gap between designers and developers.
Source →ICP
Teams needing scalable collaboration, designers, developers, and those who value open-source solutions.
Source →Key Differentiators
Open-source, self-hostable, full-stack design, 1:1 CSS/HTML/SVG/JSON export, design tokens, and multi-directional AI workflows.
Source →Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
13
Missing
24
Behind
0
Winning
22
Keyword Rankings
top 30 by volumeKeyword
figma.com
penpot.app
white1.2M/mo
#5
—
color wheel823K/mo
#5
—
colors of the color wheel823K/mo
#8
—
colouring wheel823K/mo
#7
—
figma450K/mo
#1
—
web wireframe tool301K/mo
#1
—
website wireframe tool301K/mo
#1
#30
unsplash301K/mo
#2
—
fast prototyping301K/mo
#5
—
rapid prototyping301K/mo
#5
—
web wireframing tools301K/mo
#4
—
google font246K/mo
#2
—
blue color navy201K/mo
#2
—
figma wireframe tool165K/mo
#1
—
a light pink110K/mo
#3
—
color periwinkle110K/mo
#2
—
graphic and design110K/mo
#6
—
graphic and designing110K/mo
#4
—
light light pink110K/mo
#2
—
light pink110K/mo
#2
—
pink light pink110K/mo
#2
—
prototyping110K/mo
#2
—
make a pie graph41K/mo
—
#15
documentating33K/mo
—
#18
pen pot5K/mo
—
#1
picture formats5K/mo
—
#7
font face in html5K/mo
—
#10
double diamond5K/mo
—
#18
creating a pie graph4K/mo
—
#15
website wireframes examples4K/mo
—
#8
white1.2M/mo
figma.com#5penpot.app—
color wheel823K/mo
figma.com#5penpot.app—
colors of the color wheel823K/mo
figma.com#8penpot.app—
colouring wheel823K/mo
figma.com#7penpot.app—
figma450K/mo
figma.com#1penpot.app—
web wireframe tool301K/mo
figma.com#1penpot.app—
website wireframe tool301K/mo
figma.com#1penpot.app#30
unsplash301K/mo
figma.com#2penpot.app—
fast prototyping301K/mo
figma.com#5penpot.app—
rapid prototyping301K/mo
figma.com#5penpot.app—
web wireframing tools301K/mo
figma.com#4penpot.app—
google font246K/mo
figma.com#2penpot.app—
blue color navy201K/mo
figma.com#2penpot.app—
figma wireframe tool165K/mo
figma.com#1penpot.app—
a light pink110K/mo
figma.com#3penpot.app—
color periwinkle110K/mo
figma.com#2penpot.app—
graphic and design110K/mo
figma.com#6penpot.app—
graphic and designing110K/mo
figma.com#4penpot.app—
light light pink110K/mo
figma.com#2penpot.app—
light pink110K/mo
figma.com#2penpot.app—
pink light pink110K/mo
figma.com#2penpot.app—
prototyping110K/mo
figma.com#2penpot.app—
make a pie graph41K/mo
figma.com—penpot.app#15
documentating33K/mo
figma.com—penpot.app#18
pen pot5K/mo
figma.com—penpot.app#1
picture formats5K/mo
figma.com—penpot.app#7
font face in html5K/mo
figma.com—penpot.app#10
double diamond5K/mo
figma.com—penpot.app#18
creating a pie graph4K/mo
figma.com—penpot.app#15
website wireframes examples4K/mo
figma.com—penpot.app#8
Winning Keywords
Subject leadsfigma#1450K
web wireframe tool#1301K
website wireframe tool#1301K
unsplash#2301K
google font#2246K
blue color navy#2201K
figma wireframe tool#1165K
a light pink#3110K
color periwinkle#2110K
light light pink#2110K
light pink#2110K
pink light pink#2110K
Content Gaps
Missed opportunitiespen pot
5K/mopenpot.app #1
picture formats
5K/mopenpot.app #7
font face in html
5K/mopenpot.app #10
website wireframes examples
4K/mopenpot.app #8
wireframe examples
3K/mopenpot.app #7
example of wireframes
3K/mopenpot.app #9
sample wireframe for website
3K/mopenpot.app #8
website wireframe examples
3K/mopenpot.app #10
rectangle with rounded top
2K/mopenpot.app #8
font face fonts
1K/mopenpot.app #5
font-face fonts
1K/mopenpot.app #7
font face
1K/mopenpot.app #9
SEO Recommendations
Grounded in ranking dataDefend #1 rankings for wireframe tools against Penpot
Figma ranks #1 for 'web wireframe tool', 'website wireframe tool', and 'figma wireframe tool'. Penpot.app ranks #30 for 'website wireframe tool'. Create content to solidify Figma's authority and prevent Penpot from climbing.
web wireframe toolwebsite wireframe toolfigma wireframe tool
Improve rankings for 'prototyping' related keywords
Figma ranks #2 for 'prototyping' (110000 volume), while UXPin ranks #6 for 'prototypes' and #27 for 'prototype'. Create content that comprehensively covers prototyping to capture more traffic.
prototypingprototypesprototype
Capture traffic from 'color wheel' searches
Figma ranks #5 for 'color wheel' (823000 volume), while Adobe ranks #2. Create more comprehensive content around color wheels to improve rankings and capture more traffic.
color wheel
Improve rankings for 'graphic and design' searches
Figma ranks #6 for 'graphic and design' and #4 for 'graphic and designing' (both 110000 volume). Optimize content to improve rankings and capture more traffic.
graphic and designgraphic and designing
Monitor Adobe's position for 'color' related keywords
Adobe ranks #2 for 'color' (450000 volume). While Figma ranks well for specific color queries, ensure general 'color' content is strong to compete with Adobe.
color
Ad & paid strategy
How each competitor runs their paid acquisition.
1
High spenders
0
Medium spenders
1
Low spenders
figma.comLow spend0 pixels
Ad Copy Patterns
Get started for free
Log in
Contact sales
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Explore design systems
Explore Figma Buzz
Explore Dev Mode
Explore Figma MCP
Explore Figma Sites
Explore Figma Make
Explore what people are making
Explore all templates
Select plan
Contact sales
Learn more
Compare all features
Key Insight
Focus on product exploration and free tier adoption, with clear CTAs for sales contact for higher tiers.
penpot.appHigh spend1 pixel200 ads
Tracking Pixels
Google Tag Manager (GTM-KVPFPMP7)
Ad Copy Patterns
Log In
Contact Sales
Sign up
Sign up, it's free
Explore UI Design
Explore Code
Explore Design Systems
Explore AI Workflows
Sign up for free
Talk to us
Try it free for 14 days
Contact us!
Key Insight
Uses Google Tag Manager for tracking, indicating a focus on understanding user behavior. Offers a free tier and free trials, with clear CTAs for sign-up and sales contact for higher-tier plans.
Ad Libraries
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
penpot.app
Key Differentiators
Figma offers a comprehensive suite of AI-powered features for code generation, asset production, website publishing, app building, prototyping, wireframing, banner making, and ad creation, which Penpot lacks.
Figma provides robust AI Coding Tool Integration and Design to Code Translation, streamlining the design-to-development workflow that Penpot does not offer.
Figma boasts a rich Plugin Ecosystem and Customizable Templates, offering greater flexibility and extensibility compared to Penpot.
Figma's value proposition focuses on turning big ideas into real products through brainstorming, designing, and building collaboratively, emphasizing a broader scope than Penpot's focus on scalable collaboration and bridging designers/developers.
Figma's primary CTA is to 'Get started' with a direct signup link, indicating a more streamlined onboarding process.
Their Strengths
Penpot is open-source and self-hostable, offering greater control and transparency for users.
Penpot provides API Access, Plugin System, Webhooks, and API Access Tokens, allowing for extensive integration and automation capabilities.
Penpot offers Design Tokens and Code Inspection, which are valuable for maintaining design consistency and developer handoff.
Penpot has a free plan with more features than Figma's free offering.
Pricing Comparison
Figma offers a free plan and a Starter plan at $16/month, while Penpot also has a free plan and a Starter plan at $7/user/month, with Penpot's Pro plan being significantly more expensive at $950/month compared to Figma's $55/month Pro plan.
Objection Handlers
“Penpot is open-source and self-hostable, which gives us more control.”
While Penpot offers self-hosting, Figma prioritizes a secure and managed cloud environment, allowing your team to focus on design and innovation without the overhead of infrastructure management. Our robust security measures ensure your data is protected.
“Penpot has API access and a plugin system, which is important for our custom workflows.”
Figma also has a powerful plugin ecosystem and integrations that cater to a wide range of workflows. Our focus is on providing a seamless and intuitive experience, and we continuously expand our integrations to meet diverse needs. Many of our AI features can automate tasks that might otherwise require custom API integrations.
“Penpot's free plan seems to offer more features than Figma's.”
While Penpot's free plan may include certain features, Figma's free tier provides essential tools for individual designers and small teams to get started. Our paid plans unlock a comprehensive suite of AI-powered capabilities and advanced collaboration features that significantly enhance productivity and innovation, which Penpot does not offer at any tier.
Subject has, they don't
API Access
Self-Hosting
Free Plan Features
AI Workflows
Plugin System
Design Tokens
Code Inspection
Webhooks
API Access Tokens
Open Source
They have, subject doesn't
AI-powered Code Generation
AI-powered Asset Production
AI-powered Website Publishing
AI-powered App Builder
AI-powered Prototype Generator
AI-powered Wireframe Generator
AI-powered Banner Maker
AI-powered Ad Maker
AI Coding Tool Integration
Design to Code Translation
Customizable Templates
Plugin Ecosystem
How to use this
When selling against penpot.app, lead with the differentiators above and pre-empt the listed objections.
Figma provides a feature-rich, AI-powered, proprietary collaborative design experience, whereas Penpot offers a robust open-source alternative with strong developer-centric features and flexible hosting options.