All figma.com competitors
figma.com vs adobe.com
In the head-to-head battle of figma.com vs adobe.com, the comparison often centers on comprehensive creative suites versus specialized design collaboration. Adobe, with its vast array of industry-standard tools, offers a broad spectrum of creative capabilities, including AI-powered content generation, image generation from text, and video editing. Figma, on the other hand, focuses on real-time collaborative design and prototyping, integrating AI-powered features like code generation, asset production, and prototype generation. While Adobe provides a wide range of AI content customization, Figma's AI is specifically tailored for design and development workflows. Neither offers a free starter plan, but Figma provides a free tier, unlike Adobe.
How the plans compare
Side-by-side pricing across every competitor.
5
Pricing Tiers
#1
Subject rank
0%
vs Market
1/2
Public pricing
Pricing Comparison
5 tiers across 2 companies
| Plan | figma.comSubject | adobe.com |
|---|---|---|
Free | Free | — |
Starter avg $16 | $16 month | — |
Pro avg $55 | $55 month | — |
Business | — | — |
Enterprise | Contact sales | — |
$XXLowest price
$XXHighest price
Subject brand
Free
figma.com
Free
adobe.com
—
Starteravg $16
figma.com
$16
month
adobe.com
—
Proavg $55
figma.com
$55
month
adobe.com
—
Business
figma.com
—
adobe.com
—
Enterprise
figma.com
Contact sales
adobe.com
—
Price Positioning
Where each company sits in every tier
Starter
$16 — $16
figma
$16
Pro
$55 — $55
figma
$55
Cheapest
Subject brand
Most expensive
Feature-by-feature breakdown
What each product actually ships.
22
Total features
55%
12
Subject has
10
Feature gaps
12
Unique to subject
Feature comparison matrix
22 features across 2 companies
| Feature | figma.com | adobe.com |
|---|---|---|
AI-powered Code GenerationUnique AI | ||
AI-powered Asset ProductionUnique AI | ||
AI-powered Website PublishingUnique AI | ||
AI-powered App BuilderUnique AI | ||
AI-powered Prototype GeneratorUnique AI | ||
AI-powered Wireframe GeneratorUnique AI | ||
AI-powered Banner MakerUnique AI | ||
AI-powered Ad MakerUnique AI | ||
AI Coding Tool IntegrationUnique Integrations | ||
Design to Code TranslationUnique Core | ||
Generative Fill and ExpansionGap AI | ||
Customizable TemplatesUnique Customization | ||
Plugin EcosystemUnique Integrations | ||
AI-powered Content GenerationGap AI | ||
Image Generation from TextGap AI | ||
Text Effects GenerationGap AI | ||
AI-powered Video EditingGap AI | ||
AI-powered Audio EnhancementGap AI | ||
AI Content CustomizationGap Customization | ||
API AccessGap API | ||
Creative Cloud IntegrationGap Integrations | ||
Content AuthenticityGap Security |
Subject has
Competitor has
Missing
AI-powered Code Generation
AI
figma.com
adobe.com
AI-powered Asset Production
AI
figma.com
adobe.com
AI-powered Website Publishing
AI
figma.com
adobe.com
AI-powered App Builder
AI
figma.com
adobe.com
AI-powered Prototype Generator
AI
figma.com
adobe.com
AI-powered Wireframe Generator
AI
figma.com
adobe.com
AI-powered Banner Maker
AI
figma.com
adobe.com
AI-powered Ad Maker
AI
figma.com
adobe.com
AI Coding Tool Integration
Integrations
figma.com
adobe.com
Design to Code Translation
Core
figma.com
adobe.com
Generative Fill and Expansion
AI
figma.com
adobe.com
Customizable Templates
Customization
figma.com
adobe.com
Plugin Ecosystem
Integrations
figma.com
adobe.com
AI-powered Content Generation
AI
figma.com
adobe.com
Image Generation from Text
AI
figma.com
adobe.com
Text Effects Generation
AI
figma.com
adobe.com
AI-powered Video Editing
AI
figma.com
adobe.com
AI-powered Audio Enhancement
AI
figma.com
adobe.com
AI Content Customization
Customization
figma.com
adobe.com
API Access
API
figma.com
adobe.com
Creative Cloud Integration
Integrations
figma.com
adobe.com
Content Authenticity
Security
figma.com
adobe.com
Coverage by category
Subject's feature adoption per area
AI
57%8/14
Integrations
67%2/3
Core
100%1/1
Customization
50%1/2
API
0%0/1
Security
0%0/1
How each company positions itself
Tone, value props, and audience signals.
7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
F
figma.com
SubjectA
adobe.com
Search visibility
Where each domain ranks and what the search landscape looks like.
Top 3 rankings
13
Missing
21
Behind
1
Winning
21
Keyword Rankings
top 30 by volumeKeyword
figma.com
adobe.com
youtube226.0M/mo
—
#27
map of the usa2.2M/mo
—
#4
white1.2M/mo
#5
—
adobe1.2M/mo
—
#1
remove background1.2M/mo
—
#2
removing background1.2M/mo
—
#2
a i image generator1.0M/mo
—
#1
ai image generator1.0M/mo
—
#1
ai images generator1.0M/mo
—
#2
pirate shipwreck1.0M/mo
—
#2
sunsets1.0M/mo
—
#5
color wheel823K/mo
#5
#2
colors of the color wheel823K/mo
#8
—
colouring wheel823K/mo
#7
—
happy birthday image823K/mo
—
#2
dirtyship673K/mo
—
#1
adobe adobe stock550K/mo
—
#4
adobe stock550K/mo
—
#3
funny picture550K/mo
—
#2
image funny550K/mo
—
#2
figma450K/mo
#1
—
adobe express450K/mo
—
#1
color450K/mo
—
#2
drawings of flowers450K/mo
—
#3
flower drawn450K/mo
—
#2
pdf450K/mo
—
#2
web wireframe tool301K/mo
#1
—
website wireframe tool301K/mo
#1
—
unsplash301K/mo
#2
—
fast prototyping301K/mo
#5
—
youtube226.0M/mo
figma.com—adobe.com#27
map of the usa2.2M/mo
figma.com—adobe.com#4
white1.2M/mo
figma.com#5adobe.com—
adobe1.2M/mo
figma.com—adobe.com#1
remove background1.2M/mo
figma.com—adobe.com#2
removing background1.2M/mo
figma.com—adobe.com#2
a i image generator1.0M/mo
figma.com—adobe.com#1
ai image generator1.0M/mo
figma.com—adobe.com#1
ai images generator1.0M/mo
figma.com—adobe.com#2
pirate shipwreck1.0M/mo
figma.com—adobe.com#2
sunsets1.0M/mo
figma.com—adobe.com#5
color wheel823K/mo
figma.com#5adobe.com#2
colors of the color wheel823K/mo
figma.com#8adobe.com—
colouring wheel823K/mo
figma.com#7adobe.com—
happy birthday image823K/mo
figma.com—adobe.com#2
dirtyship673K/mo
figma.com—adobe.com#1
adobe adobe stock550K/mo
figma.com—adobe.com#4
adobe stock550K/mo
figma.com—adobe.com#3
funny picture550K/mo
figma.com—adobe.com#2
image funny550K/mo
figma.com—adobe.com#2
figma450K/mo
figma.com#1adobe.com—
adobe express450K/mo
figma.com—adobe.com#1
color450K/mo
figma.com—adobe.com#2
drawings of flowers450K/mo
figma.com—adobe.com#3
flower drawn450K/mo
figma.com—adobe.com#2
pdf450K/mo
figma.com—adobe.com#2
web wireframe tool301K/mo
figma.com#1adobe.com—
website wireframe tool301K/mo
figma.com#1adobe.com—
unsplash301K/mo
figma.com#2adobe.com—
fast prototyping301K/mo
figma.com#5adobe.com—
Winning Keywords
Subject leadsfigma#1450K
web wireframe tool#1301K
website wireframe tool#1301K
unsplash#2301K
google font#2246K
blue color navy#2201K
figma wireframe tool#1165K
a light pink#3110K
color periwinkle#2110K
light light pink#2110K
light pink#2110K
pink light pink#2110K
Content Gaps
Missed opportunitiesmap of the usa
2.2M/moadobe.com #4
adobe
1.2M/moadobe.com #1
remove background
1.2M/moadobe.com #2
removing background
1.2M/moadobe.com #2
a i image generator
1.0M/moadobe.com #1
ai image generator
1.0M/moadobe.com #1
ai images generator
1.0M/moadobe.com #2
pirate shipwreck
1.0M/moadobe.com #2
sunsets
1.0M/moadobe.com #5
happy birthday image
823K/moadobe.com #2
dirtyship
673K/moadobe.com #1
adobe adobe stock
550K/moadobe.com #4
SEO Recommendations
Grounded in ranking dataDefend #1 rankings for wireframe tools against Penpot
Figma ranks #1 for 'web wireframe tool', 'website wireframe tool', and 'figma wireframe tool'. Penpot.app ranks #30 for 'website wireframe tool'. Create content to solidify Figma's authority and prevent Penpot from climbing.
web wireframe toolwebsite wireframe toolfigma wireframe tool
Improve rankings for 'prototyping' related keywords
Figma ranks #2 for 'prototyping' (110000 volume), while UXPin ranks #6 for 'prototypes' and #27 for 'prototype'. Create content that comprehensively covers prototyping to capture more traffic.
prototypingprototypesprototype
Capture traffic from 'color wheel' searches
Figma ranks #5 for 'color wheel' (823000 volume), while Adobe ranks #2. Create more comprehensive content around color wheels to improve rankings and capture more traffic.
color wheel
Improve rankings for 'graphic and design' searches
Figma ranks #6 for 'graphic and design' and #4 for 'graphic and designing' (both 110000 volume). Optimize content to improve rankings and capture more traffic.
graphic and designgraphic and designing
Monitor Adobe's position for 'color' related keywords
Adobe ranks #2 for 'color' (450000 volume). While Figma ranks well for specific color queries, ensure general 'color' content is strong to compete with Adobe.
color
Ad & paid strategy
How each competitor runs their paid acquisition.
0
High spenders
0
Medium spenders
2
Low spenders
adobe.comLow spend0 pixels
Key Insight
No advertising or tracking signals detected from the provided content.
figma.comLow spend0 pixels
Ad Copy Patterns
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Explore Figma Sites
Explore Figma Make
Explore what people are making
Explore all templates
Select plan
Contact sales
Learn more
Compare all features
Key Insight
Focus on product exploration and free tier adoption, with clear CTAs for sales contact for higher tiers.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
vs
adobe.com
Key Differentiators
Figma offers a comprehensive suite of AI-powered design and development tools, including AI-powered Code Generation and AI-powered App Builder, which Adobe lacks.
Figma provides Design to Code Translation, enabling a seamless workflow from design to development, a feature not present in Adobe's offerings.
Figma's focus on collaborative brainstorming, designing, and building with your team is central to its value proposition, unlike Adobe's broader creative suite approach.
Figma's AI features like AI-powered Code Generation, AI-powered Asset Production, and AI-powered Website Publishing provide a significant advantage in accelerating design and development workflows.
Their Strengths
Adobe offers a comprehensive creative suite with industry-standard tools for various creative professionals.
Adobe has strong AI capabilities in content generation, image generation from text, and generative fill and expansion.
Adobe provides Creative Cloud Integration, allowing seamless workflow within its ecosystem.
Pricing Comparison
Figma offers a free plan and tiered pricing starting at $16/month for Starter, while Adobe does not list specific pricing for comparable plans, only a free trial.
Objection Handlers
“Adobe has more established tools and is an industry standard.”
While Adobe has a long history, Figma is rapidly becoming the industry standard for collaborative design and development, offering cutting-edge AI features that streamline workflows and accelerate product creation.
“Adobe offers a wider range of creative tools beyond just design.”
Figma specializes in design and development, providing deep AI integration and collaboration features that are unmatched in this specific domain, allowing teams to build products faster and more efficiently. For broader creative needs, Figma integrates with many tools.
“Adobe's AI features for content and image generation are very powerful.”
Figma's AI focuses on accelerating the design and development process itself, with features like AI-powered Code Generation and AI-powered App Builder, which directly translate into faster product delivery and innovation, rather than just content creation.
Subject has, they don't
AI-powered Content Generation
Image Generation from Text
Text Effects Generation
Generative Fill and Expansion
AI-powered Video Editing
AI-powered Audio Enhancement
AI Content Customization
API Access
Creative Cloud Integration
Content Authenticity
They have, subject doesn't
AI-powered Code Generation
AI-powered Asset Production
AI-powered Website Publishing
AI-powered App Builder
AI-powered Prototype Generator
AI-powered Wireframe Generator
AI-powered Banner Maker
AI-powered Ad Maker
AI Coding Tool Integration
Design to Code Translation
Customizable Templates
Plugin Ecosystem
How to use this
When selling against adobe.com, lead with the differentiators above and pre-empt the listed objections.
Figma excels in collaborative design and AI-powered design-to-code features, while Adobe offers a broader, more comprehensive creative suite with diverse AI content generation capabilities.