dub.co vs rebrandly.com
Rebrandly.com positions itself as a smart link platform designed to boost click-through rates and prove campaign ROI through branded links. Rebrandly offers a Free plan, a Starter plan at $14/month, a Pro plan at $39/month, a Business plan at $119/month, and an Enterprise option for custom pricing. Its feature set includes Link Shortening and Customization, Conversion Tracking, QR Code Generation, Geo-Targeting, Custom Domains, UTM Management, Real-time Analytics, API Access, Connectivity, and Team Collaboration. Rebrandly targets marketing teams, SMS marketers, agencies, creators, and developers.
When comparing dub.co vs rebrandly.com, Dub.co's Starter plan is priced higher at $25/month compared to Rebrandly's $14/month, and its Pro plan is $75/month versus Rebrandly's $39/month. However, Dub.co offers a broader range of advanced features such as Affiliate Program Management, Device Targeting, A/B Testing, Deep Linking, Custom Link Preview, and Customer Insights, which are not listed for Rebrandly. Both platforms provide core link shortening, conversion tracking, geo-targeting, custom domains, and real-time analytics, but Dub.co's emphasis on a unified platform for attribution and affiliate programs provides a distinct advantage for certain use cases.
How the plans compare
Side-by-side pricing across every competitor.
Pricing Comparison
5 tiers across 2 companies
| Plan | dub.coSubject | rebrandly.com |
|---|---|---|
Free | $0 month | $0 |
Starter avg $20 | $25 month | $14/mo mo |
Pro avg $57 | $75 month | $39/mo mo |
Business avg $185 | $250 month | $119/mo mo |
Enterprise | Custom | Custom |
Price Positioning
Where each company sits in every tier
Feature-by-feature breakdown
What each product actually ships.
Feature comparison matrix
32 features across 2 companies
| Feature | dub.co | rebrandly.com |
|---|---|---|
Link Shortening and Customization Core | ||
Conversion Tracking Analytics | ||
Affiliate Program ManagementUnique Core | ||
QR Code Generation Core | ||
Device TargetingUnique Customization | ||
Geo-Targeting Customization | ||
A/B TestingUnique Analytics | ||
Deep LinkingUnique Core | ||
Custom Domains Customization | ||
Custom Link PreviewUnique Customization | ||
UTM Management Analytics | ||
Real-time Analytics Analytics | ||
Customer InsightsUnique Analytics | ||
API Access API | ||
Bulk OperationsGap Automation | ||
Connectivity Integrations | ||
Team CollaborationGap Collaboration | ||
AI-powered Link and QR Code CreationGap AI | ||
Free PlanGap Admin | ||
Link-in-bioGap Core | ||
Customizable Link RoutingGap Customization | ||
Password Protected LinksGap Security | ||
AI-powered Link OptimizationGap AI | ||
Uptime SLAGap Security | ||
Security and ComplianceGap Security | ||
Editable LinksGap Core | ||
Custom ReportsGap Analytics | ||
WebhooksGap Integrations | ||
AI-generated Custom DomainsGap AI | ||
Automated WorkflowsGap Automation | ||
WorkspacesGap Collaboration | ||
User ManagementGap Admin |
Coverage by category
Subject's feature adoption per area
How each company positions itself
Tone, value props, and audience signals.
dub.co
SubjectDub is the modern link attribution platform for short links, conversion tracking, and affiliate programs, unifying these features to drive revenue.
Source →Unified platform for short links, conversion tracking, and affiliate programs; built-in QR codes, device/geo-targeting, A/B testing, deep links; enterprise-grade API; real-time webhooks; multi-language SDKs.
Source →rebrandly.com
Rebrandly is a smart link platform that boosts click-through rates and helps prove campaign ROI through branded links.
Source →Most domain and branding options, enterprise-grade infrastructure with 99.99% uptime, secure and compliant (SOC 2 Type 2, GDPR, HIPAA, CCPA), unmatched link management, industry-leading API, collaboration features.
Source →Search visibility
Where each domain ranks and what the search landscape looks like.
Keyword Rankings
top 30 by volumeWinning Keywords
Subject leadsContent Gaps
Missed opportunitiesSEO Recommendations
Grounded in ranking dataAd & paid strategy
How each competitor runs their paid acquisition.
Ad Copy Patterns
Key Insight
Focus on organic acquisition and direct calls to action for product engagement.
Ad Copy Patterns
Key Insight
Utilizes webinars and free trials as lead magnets, with clear CTAs for both free and paid options.
How to win (and where to concede)
Per-competitor playbook for sales conversations.
rebrandly.com
Key Differentiators
Their Strengths
Pricing Comparison
Dub's Starter plan is $25/month compared to Rebrandly's $14/month, and Dub's Pro plan is $75/month compared to Rebrandly's $39/month, with Rebrandly generally offering lower price points for similar tiers.
Objection Handlers
Subject has, they don't
They have, subject doesn't
How to use this
When selling against rebrandly.com, lead with the differentiators above and pre-empt the listed objections.
Rebrandly offers a more budget-friendly entry point for its Starter and Pro plans, focusing on branded links and core analytics. Dub.co, while pricier at similar tiers, provides a more extensive feature set including affiliate program management, device targeting, and A/B testing, making it more suitable for advanced marketing and attribution needs.