All calendly.com competitors

calendly.com vs setmore.com

In a comparison of calendly.com vs setmore.com, both platforms aim to streamline appointment scheduling. Calendly stands out with Unlimited Event Types, Customizable Availability, and a comprehensive suite of integrations including Google and Microsoft Ecosystems, CRM, Payment, and API. Setmore, while offering Free scheduling software, focuses on organizing businesses with 24/7 automated online booking, reminders, and payments. Setmore includes Video Conferencing Integrations, CRM Integration, and Mobile Apps, matching some of Calendly's key features. However, Setmore does not offer Unlimited Event Types or Customizable Availability. Setmore's pricing includes a free tier and a Pro plan at $5 user/month, which is more cost-effective than Calendly's $16/seat/month Pro plan.

How the plans compare

Side-by-side pricing across every competitor.

5
Pricing Tiers
#1
Subject rank
+17%
vs Market
2/2
Public pricing

Pricing Comparison

5 tiers across 2 companies

Free
calendly.com
Always free
setmore.com
$0 user / mo
mo
Starteravg $10
calendly.com
$10/seat/mo
month
setmore.com
Proavg $11
calendly.com
$16/seat/mo
month
setmore.com
$5* user / mo
mo
Business
calendly.com
setmore.com
Enterpriseavg $15
calendly.com
Starts at $15k/yr
year
setmore.com

Price Positioning

Where each company sits in every tier

Starter
$10 — $10
calendly
$10
Pro
$5 — $16
setmore
$5
calendly
$16
Enterprise
$15 — $15
calendly
$15
Cheapest
Subject brand
Most expensive

Feature-by-feature breakdown

What each product actually ships.

24
Total features
63%
15
Subject has
9
Feature gaps
12
Unique to subject
Unlimited Event Types
Core
calendly.com
setmore.com
Customizable Availability
Customization
calendly.com
setmore.com
Video Conferencing Integrations
Integrations
calendly.com
setmore.com
Email & Website Embeds
Customization
calendly.com
setmore.com
Automated Reminders & Follow-ups
Automation
calendly.com
setmore.com
Meeting Polls
Collaboration
calendly.com
setmore.com
Analytics
Analytics
calendly.com
setmore.com
Admin Management
Admin
calendly.com
setmore.com
Google Ecosystem Integrations
Integrations
calendly.com
setmore.com
Microsoft Ecosystem Integrations
Integrations
calendly.com
setmore.com
CRM Integration
Integrations
calendly.com
setmore.com
Payment Integration
Integrations
calendly.com
setmore.com
API & Connectors
API
calendly.com
setmore.com
Security & Compliance
Security
calendly.com
setmore.com
Mobile Apps
Mobile
calendly.com
setmore.com
Calendar Sync
Integrations
calendly.com
setmore.com
Online Booking
Core
calendly.com
setmore.com
Online Payments
Core
calendly.com
setmore.com
Automated Reminders
Automation
calendly.com
setmore.com
Team Collaboration Tools
Collaboration
calendly.com
setmore.com
Custom Branding
Customization
calendly.com
setmore.com
Staff Scheduling
Core
calendly.com
setmore.com
Tap to Pay
Core
calendly.com
setmore.com
Live Receptionist
Core
calendly.com
setmore.com

Coverage by category

Subject's feature adoption per area

Core
17%1/6
Customization
67%2/3
Integrations
83%5/6
Automation
50%1/2
Collaboration
50%1/2
Analytics
100%1/1
Admin
100%1/1
API
100%1/1
Security
100%1/1
Mobile
100%1/1

How each company positions itself

Tone, value props, and audience signals.

7
Messaging aspects
2
Companies covered
7/7
Subject coverage
0
Gaps
C

calendly.com

Subject
calendly.com
Tagline

Calendly makes scheduling simple

Source →
Value Proposition

Automate scheduling with real-time availability and connect with tools you already use to boost productivity.

Source →
ICP

Individuals, small businesses, growing businesses, large companies, enterprise organizations, sales, marketing, customer success, recruiting, education, technology, financial services, professional services.

Source →
Key Differentiators

Integration with 100+ tools, enterprise-grade security, Notetaker for meeting recaps, Payments for flexible ways to get paid.

Source →
3 additional messaging details
Social Proof
Trusted by 100,000+ leading organizations, 86% of Fortune 500, customer stories with ROI, customer growth, scheduling error reduction.
Source →
Tone of Voice
Professional, efficient, empowering, secure.
Source →
Primary CTA
Sign up for free (https://calendly.com/signup)
Source →
S

setmore.com

setmore.com
Tagline

Free scheduling software

Source →
Value Proposition

Organize your business with 24/7 automated online booking, reminders, payments, and more.

Source →
ICP

Small businesses, service providers across various industries like beauty, medical, and personal training.

Source →
Key Differentiators

Free plan for up to 4 users, custom Booking Page, 24/7 human support, 1% revenue to plant trees.

Source →
3 additional messaging details
Social Proof
Trustpilot reviews, customer testimonials from various industries, 'Who’s talking about us' section.
Source →
Tone of Voice
Friendly, encouraging, supportive, emphasizing ease of use and business growth.
Source →
Primary CTA
Start FREE
Source →

Search visibility

Where each domain ranks and what the search landscape looks like.

Top 3 rankings
10
Missing
24
Behind
0
Winning
22

Keyword Rankings

top 30 by volume
google cal3.4M/mo
calendly.com#14setmore.com
schedules673K/mo
calendly.com#11setmore.com
calendly368K/mo
calendly.com#1setmore.com
nail shop near me246K/mo
calendly.comsetmore.com#9
appointments165K/mo
calendly.com#5setmore.com
foot and massage165K/mo
calendly.comsetmore.com#15
nail place near me165K/mo
calendly.comsetmore.com#10
elsa jean110K/mo
calendly.comsetmore.com#8
hair braiding place near me110K/mo
calendly.comsetmore.com#10
hairstyles braids near me110K/mo
calendly.comsetmore.com#11
pro nails74K/mo
calendly.comsetmore.com#6
recording studios near me61K/mo
calendly.comsetmore.com#6
how do i share my google calendar with someone50K/mo
calendly.com#7setmore.com
how do you share a google calendar50K/mo
calendly.com#7setmore.com
time economy50K/mo
calendly.com#5setmore.com
how do you share a calendar in google50K/mo
calendly.com#7setmore.com
how do you share a google calendar with someone50K/mo
calendly.com#9setmore.com
how do you share calendar on google50K/mo
calendly.com#9setmore.com
how to share a google calendar with someone50K/mo
calendly.com#8setmore.com
how to share google calendar with someone50K/mo
calendly.com#7setmore.com
how to share my google calendar with someone50K/mo
calendly.com#8setmore.com
kiro's50K/mo
calendly.comsetmore.com#6
calendly log in41K/mo
calendly.com#1setmore.com
calendly login41K/mo
calendly.com#1setmore.com
leon county clerk of court41K/mo
calendly.comsetmore.com#3
leon county fl clerk of court41K/mo
calendly.comsetmore.com#5
relax spa41K/mo
calendly.comsetmore.com#8
free booking33K/mo
calendly.com#2setmore.com
scheduling33K/mo
calendly.com#3setmore.com
electronic booking27K/mo
calendly.com#3setmore.com

Winning Keywords

Subject leads
calendly#1368K
calendly log in#141K
calendly login#141K
free booking#233K
scheduling#333K
electronic booking#327K
booking applications#115K
free online scheduling tool#112K
online scheduling tool#110K
scheduler app#210K

Content Gaps

Missed opportunities
nail shop near me
246K/mosetmore.com #9
nail place near me
165K/mosetmore.com #10
elsa jean
110K/mosetmore.com #8
hair braiding place near me
110K/mosetmore.com #10
pro nails
74K/mosetmore.com #6
recording studios near me
61K/mosetmore.com #6
kiro's
50K/mosetmore.com #6
leon county clerk of court
41K/mosetmore.com #3
leon county fl clerk of court
41K/mosetmore.com #5
relax spa
41K/mosetmore.com #8
lush nails bar
27K/mosetmore.com #4
gentlemen's quarter
27K/mosetmore.com #5

SEO Recommendations

Grounded in ranking data
Improve rankings for 'google cal'
Calendly ranks #14 for 'google cal' (3,350,000 volume), while cal.com ranks #13. Optimizing content to target this keyword could significantly increase traffic.
google cal
Capture traffic for 'appointments' and 'appointment'
Calendly ranks #5 and #6 respectively for 'appointments' and 'appointment' (165,000 volume each). AcuityScheduling.com also ranks for 'appointments' at #6. Further optimization could lead to higher rankings and more traffic.
appointmentsappointment
Monitor cal.com's ranking for 'calendly'
Cal.com ranks #16 for the keyword 'calendly' (368,000 volume). While Calendly holds the #1 position, it's important to monitor cal.com's progress and ensure Calendly maintains its top ranking.
calendly
Address content gap for 'bookings'
Youcanbook.me ranks #8 for 'bookings' (1,220,000 volume), while Calendly does not rank in the top 30. Creating content targeting this keyword could capture significant traffic.
bookings
Improve ranking for 'schedules'
Calendly ranks #11 for 'schedules' (673,000 volume). Optimizing content to target this keyword could significantly increase traffic.
schedules

Ad & paid strategy

How each competitor runs their paid acquisition.

1
High spenders
1
Medium spenders
0
Low spenders
setmore.comMedium spend1 pixel

Tracking Pixels

Google Analytics (gtag G-9DPXWP9RLE)

Ad Copy Patterns

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Key Insight

Prominently features a free plan and free trial, with clear calls to action for starting and upgrading, supported by Google Analytics.

calendly.comHigh spend0 pixels7400 ads

Retargeting Signals

Google Analytics conversion tracking
Meta Pixel conversion tracking

Ad Copy Patterns

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Key Insight

Focus on free sign-ups and direct sales engagement for different customer segments.

How to win (and where to concede)

Per-competitor playbook for sales conversations.

vs

setmore.com

Key Differentiators

Calendly offers Unlimited Event Types, which Setmore does not.
Calendly provides Customizable Availability and Automated Reminders & Follow-ups, features not available in Setmore.
Calendly has robust Analytics and Admin Management capabilities, which Setmore lacks.
Calendly integrates deeply with Google and Microsoft Ecosystems, and offers Payment Integration and a comprehensive API, unlike Setmore.
Calendly provides Meeting Polls for collaboration and enterprise-grade Security & Compliance, which Setmore does not offer.

Their Strengths

Setmore offers a free plan for up to 4 users, which is more generous than Calendly's free offering.
Setmore provides 24/7 human support, a feature not explicitly highlighted by Calendly.
Setmore has a unique initiative to plant trees with 1% of revenue, appealing to environmentally conscious businesses.

Pricing Comparison

Calendly offers a free plan and paid tiers starting at $10/seat/mo, while Setmore also has a free plan and a Pro plan at $5/user/mo, but with fewer features.

Objection Handlers

Setmore has a cheaper Pro plan at $5/user/mo.
While Setmore's Pro plan is cheaper, Calendly's Starter plan at $10/seat/mo includes critical features like Unlimited Event Types, Customizable Availability, Automated Reminders, and Analytics, which are not available in Setmore at any tier.
Setmore offers a free plan for up to 4 users.
Calendly's free plan is always free and provides essential scheduling functionality. For growing teams, Calendly's paid plans unlock a much broader set of features like advanced customization, integrations, and automation that drive significant productivity gains, which Setmore doesn't offer.
Setmore offers online booking and payment collection.
Calendly also offers Payment Integration and allows for seamless online booking. Our platform goes further by providing advanced features like Automated Reminders & Follow-ups, Meeting Polls, and comprehensive Analytics to optimize your scheduling workflows and business operations.

Subject has, they don't

Online Booking
Online Payments
Automated Reminders
Team Collaboration Tools
Custom Branding
Staff Scheduling
Tap to Pay
Live Receptionist
Calendar Sync

They have, subject doesn't

Unlimited Event Types
Customizable Availability
Email & Website Embeds
Automated Reminders & Follow-ups
Meeting Polls
Analytics
Admin Management
Google Ecosystem Integrations
Microsoft Ecosystem Integrations
CRM Integration
Payment Integration
API & Connectors
Security & Compliance

How to use this

When selling against setmore.com, lead with the differentiators above and pre-empt the listed objections.

Calendly offers a more extensive feature set, particularly with unlimited event types and broader integrations. Setmore provides a cost-effective solution with essential booking and payment features, making it suitable for businesses prioritizing budget and core functionalities.

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