SaaS Pricing Comparison Template (Free)

Tracking competitor pricing in a spreadsheet is standard practice. Tracking it in a way that produces pricing strategy decisions is less common. The difference is what you capture — and most teams capture too little.

A two-column table that lists competitor names and their monthly prices tells you almost nothing useful. It does not tell you what the price includes, where the usage limits kick in, whether pricing is transparent, or how the model compares to yours in structure. None of that is capturable with "Competitor A: $49/month."

This template adds six columns that make the difference between a pricing audit and a pricing insight.

The 8-column pricing comparison template

Here is the full template, described column by column.

Column	What to capture	Why it matters
Competitor	Name + pricing page URL	Source traceability when you update
Tier name	Exactly as labeled (Free, Starter, Pro, etc.)	Language signals positioning intent
Monthly price	Full price, billed monthly (not annual-only)	Annual pricing obscures the real cost for monthly buyers
Annual price	Monthly equivalent when billed annually	Shows discount depth; indicates pricing confidence
Included usage limit	The unit that defines the tier boundary	Seats, analyses, projects, API calls — the limit is the real offer
Key features included	3–5 differentiating features per tier	What changes as you move up tiers
Pricing opacity	Public / Contact us / Enterprise	Transparency is itself a positioning signal
Last verified	Date you checked	Pricing changes; stale data is dangerous

The template in spreadsheet form

Copy this structure across as many rows as you have competitors and tiers:

Competitor	Tier	Monthly (mo-mo)	Monthly (annual)	Usage limit	Key features	Transparency	Last verified
Competitor A	Free	$0	$0	3 projects	Core features	Public	2026-04
Competitor A	Starter	$49	$39	10 projects	+ API access	Public	2026-04
Competitor A	Pro	$149	$119	Unlimited	+ SSO, admin	Public	2026-04
Competitor B	Starter	Contact us	Contact us	Unknown	Unknown	Sales-only	2026-04
Competitor C	Growth	$79	$65	5 seats	Standard features	Public	2026-04

Why each column matters

Tier name. The name "Starter" versus "Professional" versus "Team" tells you how competitors segment their market. A competitor that labels their entry tier "Professional" is positioning low-cost access as professional-grade capability. A competitor with a "Team" tier is emphasizing collaborative use. These choices reflect positioning strategy, not just naming convention.

Monthly vs. annual price. Many SaaS pricing pages default to showing annual pricing, which can obscure the actual cost for month-to-month buyers. Always capture both. The gap between monthly and annual (typically 15–25%) tells you how much the competitor needs annual commitment to make unit economics work.

Usage limit. This is the most underanalyzed column in most pricing spreadsheets. The unit that defines the tier boundary — seats, projects, API calls, contacts, analyses — reveals how the product creates value and how the company monetizes growth. A per-seat model and a per-project model create completely different expansion dynamics for customers.

Key features included. Do not try to capture every feature in this column. Capture the 3–5 features that represent meaningful step-ups between tiers. These are usually the features that determine whether a buyer upgrades or churns.

Pricing opacity. "Contact us" is a competitive signal, not just a pricing strategy. It typically means pricing is negotiated by customer size and use case. If most of your competitors use "contact us" pricing and you publish transparent prices, that is a genuine differentiator — and vice versa.

Last verified. Pricing changes more often than most teams realize. A competitor pricing audit from six months ago may be based on pricing that no longer exists. Track when you last verified each entry. Anything older than 90 days should be re-checked before a pricing strategy decision.

How to use this template for decisions

The template is only useful if it ends in a question you can answer. Here are the three questions it should help you address:

Is there a price tier underserved in your market? Look at the gaps in the usage-limit column across tiers. If every competitor jumps from a 5-project limit to an unlimited plan at 3x the price, there may be room for a mid-tier that captures the 10–20 project segment.

Is your pricing structure legible compared to competitors? If your pricing model is per-seat but every competitor uses per-project pricing, buyers will struggle to compare. That friction is not always bad — it can force a direct conversation — but it is worth naming explicitly.

Are you the only one with public pricing? Pricing transparency is a buyer trust signal. If your competitors all require a sales call and you publish pricing openly, lead with that in your positioning. If you are the only one without public pricing, consider whether opacity is serving your goals.

For a deeper look at how pricing strategy interacts with competitive positioning, the competitor pricing analysis guide covers the analytical layer beyond data collection. The SaaS pricing strategy guide addresses how to use competitive pricing data to make structural pricing decisions.

Closing

Eight columns is not much more work than two. The payoff — pricing strategy grounded in real competitive data rather than headline numbers — is meaningful. Run this audit quarterly, keep the "last verified" column current, and use it as the foundation for your annual pricing review.

Try Seeto free — competitor pricing architecture is one of the outputs generated automatically from competitor URLs, which can seed this template without manual page-by-page research.

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Template designed for SaaS pricing competitive analysis. All example data is illustrative. Pricing should be verified directly from competitor pages.